When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

Let’s talk marketing, more specifically, let’s talk about your marketing PLAN. If you’re like me, you’re probably thinking, uh, marketing plan?! What’s that?! Let me tell you, I was in the same boat. Just weeks ago I had no idea what a marketing plan was or that you needed one. And I was thinking, Oh crap! Another thing to add to the to-do list! *cue the sobbing emoji.

When you start your business, you know that content marketing is important, but you may not be sure how to go about it. Or, quite possibly, you didn't know that it was a thing. Well, let me be the one to tell you, content marketing is one of the most important and valuable ways to find customers and sell your product or service.