Have you ever been impressed when someone gave you their business card? Or even, from seeing business cards on Pinterest? What makes business cards stand out? It might be the embossing or the foil stamping, which can be stunning, but they are secondary to the primary design. So here are some templates that are tried and true methods for making a great first impression when you’re promoting your business with your printed business cards.
1. A Unique Size
The standard business card size is 2 x 3.5 but more and more I’m seeing unique sizes that really make you do a double take and not only look at the business card as unique but look at the business as innovative and willing to take risks.
2. Oversized Logo
This works really well with a script logo or even a embellished letter. When you put position it slightly off the page it appears invading your space and gives it an artistic flair. This works with any font but I particularly love script fonts with this design.
3. Standard Beauty
This is a more traditional business card approach with the logo on back and the information on front. Even though this is simple, with good colors and balance this looks spot on to perfection. And the key to this is using simplicity and color to make your brand stand out.
I’ve seen business cards that are so full of information it makes me want to not even look at it. Stick to the vital information and, if possible make the business card design heavy rather than text heavy. This allows the viewer to engage faster with visuals and want to look at the rest of the card.
I’ve seen cards with only a name on the front and a phone number on the back but it almost makes it more intriguing. Even though I think this is not enough information, it can be captivating.
4. Patterned Back
For the adventurous type, this patterned back gives a playful and whimsical approach to a standard rigid business card. This works really great with surface patterns but I’ve also seen it with a repeated mini logo - which can be its own surface pattern. Pulled off rightly, this makes for a great creative first impression.
5. Contrasting Colors
One of my favorites designs would be to really delve into your brands colors and use the boldest color and the most muted color, which makes for a stunning contrast. This design provides dimension and can really help reinforce your brands colors and style.
6. Vertical View
A lot of people are going vertical these days, and with the right approach it really looks sharp. The key to this design is utilizing the negative space to give the design an airy and professional appearance.
7. Use Photos or Images
This is great for artists and photographers. Using an image on the back and their information on the other side, it does two things. One, it shows off a piece of their portfolio, and two, if they like what they see they know how to contact you, which is a win win in my book.
What did you think about these templates?
Do you use a template similar to these for your own business cards?
Which template do you like best?