Posts in Business
Branding for Beginners: How to Get Started

Often times people think branding is a color palette and logo– and it is, but it’s also so much more.

Branding is the heart, soul and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with.

While branding can be complicated, I would love to break down the basics so you can get started with a brand for your business, because it’s just that important!

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How to Get Confident in your Business

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty. 

When I started my business, confidence was the last thing I had. Oh how things have changed, it's been a long time in coming. I would love to share with you my top 5 tips for how to develop confidence in yourself so you can shine in your business.

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BusinessRuthAnn RafiqComment
3 Lessons We Can Learn From Starbucks, Target and Apple

I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks.

Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love. Or people who have Apple products–they don't just have an iPhone. They have an iMac, or an iWatch, or a Macbook Pro... typically more than one Apple product. So why is this? How does each of these companies create such a loyal following? That's exactly what we're diving into today.

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Branding Fundamentals: 5 Keys to Unlocking a Powerful Brand

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers.

Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

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10 Reasons Why Squarespace is the Perfect Platform for Your Creative Business

I was on a lot of different web platforms before I got to Squarespace. I tried Wordpress, Wix, I've worked on Showit... it's a big world out there. Lots of choices when it comes to choosing you online home.

It's a big decision. And a difficult one.

But today I would love to share my experience with my favorite web platform to date: Squarespace. There are so many reasons why I love this platform and hopefully you can get some insight to how this platform may be a great choice for you.

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5 Effective Ways to get More Website Traffic in 2018

We all want more traffic to our website. Perhaps it’s to get more loyal readers to our blog, or sell the products in the shop, or get more inquiries with our services. And the truth is, in order to get our business to where we want it we need more people coming to our site to view what we have to offer.

Getting traffic to our site is something I get asked about and I decided I wanted to share what I’ve learned with my own site in hopes that it can help you as well.

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3 Ways to Get Your Product Noticed

When I started my business I had high, and virtually unrealistic, hopes of getting noticed and getting booked out.

While I don’t sell a product, I do offer a service and just like with products, I knew that in order to get clients and get people interested in my business I had to do something different to get noticed.

So I did what I look back on now and say “what were you thinking!” I decided to show off my photography skills with styling and shooting my own photoshoots. What came about was a setback, to say the least… my photos were awful. Let me show you.

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18 Small But Mighty Changes for 2018

If you've come across this post, you may be thinking that 18 changes sounds like a lot, but don't be overwhelmed. All the things on this list are achievable and are small tweaks that can really build into some great changes.

I hope by sharing some of my goals and changes for this year it can inspire you as well if you’re looking to make strides forward in your business this year and you want to implement actionable changes that can make a big difference.

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Why You Should Steer Clear of Free Content

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

The truth is, while I had a lot of "sidelines" skill, I had no actual real "in the field" experience and that is where a lot of people, myself included, can get stuck. 

So today I'm sharing my observations on free content, why it can be detrimental to your budding business and how to deal with the overwhelm of content overload.

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