the blog

Welcome to

Posts on a variety of topics from rebranding to website design, to building a business to mindset to strategy, with a dash of my personal entrepreneurial journey and more! Dive in.

Want to find something specific? We got you.

Branding RuthAnn Rafiq Branding RuthAnn Rafiq

5 Brand Mistakes You May Be Making

Branding isn't just a logo or an overpriced indulgence. Branding has the power to transform your business, it can reach your potential customers, and it can build one of the essential aspects of your business. Are you making one of these five mistakes that could be costing you? Read on to find out!

Read More
Branding RuthAnn Rafiq Branding RuthAnn Rafiq

Color Psychology and the Impact it has on Your Brand

Color psychology is a rich topic. There are many facets to how color affects the human body as well as decision-making and mood. So, in terms of branding, color plays a huge role in the process of how people identify with your brand and how they relate to it. According to research people make a judgement on your brand within 90 seconds of seeing your content. That’s a pretty quick assessment just based off colors alone!

So today we will take an in-depth look into the colors for your brand, find out what they're saying about you and make an informed decision based on research that can attract more of your ideal audience and communicate the right message.

Read More