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Posts on a variety of topics from rebranding to website design, to building a business to mindset to strategy, with a dash of my personal entrepreneurial journey and more! Dive in.
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5 Brand Mistakes You May Be Making
Branding isn't just a logo or an overpriced indulgence. Branding has the power to transform your business, it can reach your potential customers, and it can build one of the essential aspects of your business. Are you making one of these five mistakes that could be costing you? Read on to find out!
Crucial Questions You Need to Answer Before Getting a Logo
One of the biggest mistakes I see new business owners making is they think they need a logo when they're just starting out. Heck, that's what I thought when I started out too. And having a logo is important but what you really need is a game plan. A strategy.
Inspiration Board: Why You Need One & How to Make Your Own
I'm sure you've seen inspiration boards before. Aren't they fun to look at? But branding is more than pretty pictures, it's about strategy and how to communicate the right message to the ideal audience.
5 Reasons to Start Your Business with a Brand
Not all businesses have a brand. Some businesses just have a logo, like some gas stations or hardware stores. Maybe even some restaurants. Businesses can survive and do well without branding.
Color Psychology and the Impact it has on Your Brand
Color psychology is a rich topic. There are many facets to how color affects the human body as well as decision-making and mood. So, in terms of branding, color plays a huge role in the process of how people identify with your brand and how they relate to it. According to research people make a judgement on your brand within 90 seconds of seeing your content. That’s a pretty quick assessment just based off colors alone!
So today we will take an in-depth look into the colors for your brand, find out what they're saying about you and make an informed decision based on research that can attract more of your ideal audience and communicate the right message.