You Need to Pick and Choose

As a business owner (and ESPECIALLY a side-hustler) you need to decide what's important and what's not.

What you need to know what you should to spend time on and what you don't.

This is a trap we ALL fall into because we think we can do it all and that everything is important, but it's not and (sorry to say) you can't. Let me break it down for you.

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NOTE: These side hustle journals are me sharing my experience and journey as I go from full-time day job / side hustler to full-time work for myself. So all these things I share are part of my own journey and what I'm learning and don't apply to everyone.


So, what I mean by 'you can't do it all' is you only have so much time in the day. Sometimes there's just not enough time to do everything on your to-do list and you don't want to beat yourself up if you don't accomplish everything.

My newsletter goes out on Wednesdays and every month I send a little downloadable to my list. Yesterday I was supposed to send it, but I got wrapped up with my branding client and wasn't able to make the downloadable. 

So, rather than beat myself up, stay up late and try to fit it in I decided to send it next week. I wrote to my list, apologized and said it would be coming next week. And that was that.

It's easy to think people will miss us or be mad at us, but most people are very understanding or just plain indifferent.

Focusing on your priorities means doing those things that are most important, and letting the other things fall in the "if I get to it great" category. For me, that means taking care of my clients FIRST.

If you DO try to fit in everything you'll reach burnout faster and will have a hard time looking at the big picture and enjoying the process along the way. And as someone who doesn't know exactly when I'll go full time, burnout is something I sincerely DON'T want to have happen.

You're not alone if you feel this way. I would love to hear from you and encourage you, fellow side hustler! Reply and let me know: 

Do you need to cut back on something?

Are you feeling guilty that something didn't go out on time?