Secrets to Engaging Product Photography
I have worked with a variety of business over the past several years in business including both product and service based owners.
I love working with product-based businesses because the business owners I’ve worked with are passionate about their craft and put so much care and thought into their product. So the mission for me is to help them showcase it in the best way possible while drawing customers in with engaging photography.
Here’s a peek into the behind the scenes of what makes product photography engaging.
Here’s a selection of product-based business owners I’ve worked with and some of the images that came from their photoshoots including Belleza Mia Jewelry, Meritmade and Sonya Leigh Designs.
So, time to reveal my secrets:
1. Add in the human touch
People don't connect with products. People connect with people. Find a way to incorporate humans to your product photography. And if you can't do that, think of a comfortable, inviting space to show off your products in. The environment for the product is just as important as the product itself.
2. Think of what you want your customers to know immediately
A picture can say a thousand words and it's fun when you can play around with different aspects. In this case, I wanted to make sure I got the main, basic shots done, but also I made sure to get some shots that were more unique, intriguing, and engaging.
If you saw some of those first photos, you wouldn't think that Kendra's jewelry is primarily for mothers. So what better way to communicate that these necklaces are for mothers than adding in a baby?
Not only does this make the photo more interesting, it tells a story. And that's what strong brands do, they tell a story. Through visuals or through language, telling stories in your brand is the most powerful thing you can do.
I hope these tips encouraged you to think outside the box with your own product shoots!