Posts tagged Branding
15 Creative Ways to Use Styled Photography

Taking your own styled photos, or getting brand photos taken for you, is one of the best ways to extend your brand with unique images that can make your memorable and stand out.

Not only do brand photos (meaning, photos taken specifically for YOUR business) give your business it's own personality, but it also sets it apart with professionalism, creativity, and confidence.

Ok, ok, you may be thinking. So how do I actually use my brand photos to the fullest extent?

I would love to unpack 15 creative ways you can use your photos to extend your brand.

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A Behind the Scenes Look at the Branding for 'Not for Sissies'

I love sharing a behind-the-scenes look at projects I'm working on. Not only does this give you a more broad perspective of the scope of a project but it can also show the real life back-and-forth that happens within a project. And this one is no exception.

Ciara came to me wanting to brand her blog, Not for Sissies. It was a fun project from start to finish and I'm excited to share the honest communication and understanding that got us to a conclusion that we both loved.

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The 6 Essentials When Starting Your Business

When you first step into the world of online business it can be overwhelming, to say the least. There is so much you “need” to do, or “should” do when you have an online business.

I want to encourage you, if you are just starting out, congrats to getting this far –but don’t get distracted with all the “shoulds” cause trust me, there’s a lot.

One of the things you may think is necessary to invest in, is branding. As a brand designer, having a polished, professional brand can really take your business to the next level, but it’s not the most important thing when you’re first starting out.

Let me share with you 6 things I have found to be the most important and necessary when starting your business.

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Brand Launch for Healthy Pelican

Working with Whitney Andrus on the Healthy Pelican brand was a true joy. I used Whitney's excitement and her vibrant personality as inspiration for the brand which gave to a bold and playful color palette and expressive photos.

Whitney is a health blogger and she created Healthy Pelican as an online resource for moms (and women in general) seeking a healthy, manageable lifestyle.

Some of the words she chose to represent her brand were simple, open, relatable, light-hearted, and real. Her brand ended up being light and airy, feminine yet bold - a combination we both loved! At a glance you can tell that Healthy Pelican is about inspiration, everyday, and positivity. 

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15 Ways to Use Brand Photography

I’m a huge advocate for business owners purchasing tailored stock photos for their business.

Just to name a few of the many reasons: Brand photos give your business personality, professionalism and when they’re original to your business they can show dimension and creativity.

But the inevitable question always comes up. How am I supposed to use these photos?

Today I would love to unpack the many ways you can use brand photos for your business and how you can get creative with what you have.

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8 Things to Focus On As a New Business Owner

There’s a lot that goes into starting a business. One of the main things people (like myself) get hung up on is branding and visuals. But, I'm here to tell you, it's at the bottom of the list of things you should be doing when you first start out.

I’m a brand designer, and there’s so much to be said for having polished professional branding, but I wouldn't say it's the most important thing.

I know this may seem counterintuitive for a brand designer to say that, but truthfully, there are some other things that are more important. Take a look at the list to find out what made the cut.

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Grow Your Client Roster with These Simple Tactics

Everyone is looking for more clients. One of the worst things is feeling like you have an incredible product or service that helps people but no one knows about it. Or no one is choosing to buy.

Getting people to purchase from you is the goal to all business owners, and for freelancers, it is both the great thing and not-so-great thing of working when you want. 
So how do you find more clients? I have some tips I would like to share that I have seen firsthand and that I have observed in industry leaders.

Just like any good habit needs repetition, commitment, and perseverance, so these strategies can benefit you in the long run if you choose commit to implementing them on the regular.

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How to Convey the Charisma of Your Business with Photography

One of the great benefits for using photography for your business is the versatility you have with photos.

What do I mean by that? 

Photography can convey personality, through your lighting, the colors you use, and even the setting for your subject. These 3 things can help you stand out among other businesses and represent a personality all your own.

Even if you wouldn’t consider yourself a photographer, you can keep these tactics in mind for when you use stock photos (if you wanted to edit them using Photoshop) or even if you work with a photographer down the road.

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