Posts tagged Business
Getting Legit with Legal and Money

I've been hearing lately, on podcasts and in articles, that you should "get legit" legally and with your finances so it's been something I've wanted to do for a long time.

This week I was able to get some things in place for my business that not only protect me, but also give me more confidence as a business owner.

Knowing I have these things set up will be more helpful as I take on clients down the road. Let me share with you the things I set up and how you can make your biz legit too.

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Finding Focus: The Cure for Shiny Object Syndrome

When you start your business it's easy to get caught up in the hype and excitement of it all. If you’re anything like me, you signed up for dozens of newsletters, you read blogs on business and you listen to lots (and lots) of podcasts. 

You’ve become a content consumer to the upmost extent. This was me. I got swept up in the rush of ‘I need to buy this course to grow,’ ‘I need to sign up for this,’ and it became a pitfall of consuming and buying which actually distracted me from the daily work of becoming excellent at my craft.

So how can you remain true to your goals without getting distracted by the excitement and whirlwind of "shoulds" and all the shiny things?

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5 Reasons to Start Your Business with a Brand

Not all businesses have a brand. Some businesses just have a logo, like some gas stations or hardware stores. Maybe even some restaurants. Businesses can survive and do well without branding.

Then why would a business even do branding? What’s the point?

If you're contemplating about making the leap and invest in branding for your business, this post will go over the many benefits of having a brand and how it can set you apart from others in your industry.

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Mailing Lists, Getting Subscribers and Where to Start with Your Newsletter

When you’re coming onto the online business arena you are bombarded with all these things to do: get a great brand, build an email list, be active and consistent on social media, blog... it can quickly get overwhelming.

The feeling can leave you paralyzed with “there’s so many things I need to do I don’t even know where to start” and then you either: don’t do anything or try to figure it all out on your own, which is tough.

I know the feeling, because I’ve been there. I feel like I'm still there most days, but I’ve been able to get more focused.

Before we go over newsletter content and getting subscribers, let's go over a brief little review for why having a mailing list should be one of your top priorities with having an online business.

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Starting Somewhere and Figuring it Out

I used to like spontaneity but nowadays I prefer a predictable future. Unfortunately, the choice of entrepreneurship is anything but predictable. It’s risky.

It’s unpredictable because your new idea could be a huge success or just mediocre and risky because your financial success is dependent on your own drive and determination, rather than the predictable, steady 2-week paycheck of a 9-5. So, what do you do when you want to plan for wild success but you just don’t know how to get there?

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Part I The What, Why and How of Branding

What is branding? I found myself answering this question a lot after I decided to create my online space with the bold title of photography and design branding. To be honest, even after researching this topic and thoroughly studying how to style and create a brand, I haven’t found a lot of places answering the question clearly and more importantly answering the follow up questions ‘why’ and ‘how’.

So that is what I intend to cover in my first three posts. Hopefully this will provide clarity to those who want to know what it’s all about and will give food for thought for those thinking of branding or who currently have a brand.
 

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