Working with Whitney Andrus on the Healthy Pelican brand was a true joy. I used Whitney's excitement and her vibrant personality as inspiration for the brand which gave to a bold and playful color palette and expressive photos.
Whitney is a health blogger and she created Healthy Pelican as an online resource for moms (and women in general) seeking a healthy, manageable lifestyle.
Some of the words she chose to represent her brand were simple, open, relatable, light-hearted, and real. Her brand ended up being light and airy, feminine yet bold - a combination we both loved! At a glance you can tell that Healthy Pelican is about inspiration, everyday, and positivity.