One of the biggest mistakes I see new business owners making is they think they need a logo when they're just starting out. Heck, that's what I thought when I started out too. And having a logo is important but what you really need is a game plan. A strategy.
I feel like we shy away from the word ‘strategy’ but strategy is the one thing you need for a powerful and profitable business.
If you think branding and strategy are unrelated items, think again. The essence of branding is that it’s being strategic with your visuals to usher in the right audience, to speak their language, and for your brand to represent the lifestyle you’re selling.