Posts in Branding
Common Struggles for a Cohesive Brand and the Solution

After over 3 years in business and talks with dozens if not hundreds of business owners, I’ve found common threads of struggle when it comes to getting the illusive “cohesive brand.”

Not everyone struggles with this, but a lot of us do, especially when we’re in the beginning stages of business. So I’m breaking down the most common struggles and how to overcome them to get more brand clarity and, as a result, more trust with potential clients.

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Answering the Question: What is Branding?

Having a brand for your business is so important in today’s market, but WHY is it so important? And, let’s take a step back, what IS a brand? And HOW does it move your business forward?

I’m diving into all these questions and more with real world examples, best tips, and what you can do next to build your brand, attract ideal clients and book out your service.

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Brand Reveal for Katie Rollins

Katie is a successful online marketer but felt like her online presence was “chaotic.” It was too all over the place and didn’t look cohesive across platforms.

When Katie reached out to me about branding I was thrilled to work with her. She opted for the Brand + Photos + Website design service which meant her branding and photos were fully custom.

Not only did end up with a brand she loves, but she now looks the part of a successful, savvy boss who is killing it in her industry, which she was all along.

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Brand Reveal for Frogosa's Elite Solutions

When I first chatted with Kathy we clicked right away. We connected through a mutual acquaintance and our conversation was easy and flowing. Kathy is a bookkeeper with years of experience but just recently started her business online so the challenge was, trying to look like the professional she was but struggling to do all the things that weren’t in her wheelhouse.

She told me at one point that she felt “swallowed up” by all the other bookkeeping businesses online, how could she stand out and look professional? I was very excited when she chose to work with me because developing a strong visual brand is one of the best ways to stand out amongst a crowd and clearly communicate your messaging. Take a look at how the brand took shape!

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A Necessary Piece of Branding that Most People Forget About

When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.

Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.

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Branding for Beginners: How to Get Started

Often times people think branding is a color palette and logo– and it is, but it’s also so much more.

Branding is the heart, soul and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with.

While branding can be complicated, I would love to break down the basics so you can get started with a brand for your business, because it’s just that important!

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4 Ways to Make Your Brand Unique Before Investing

Not everyone is ready to invest the big bucks for branding their business, especially when you're just working to get a consistent income stream. And I totally get that. 

That's why I've created a little round-up of practical ways you can make smaller investments to hold you over until you can brand professionally.

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3 Lessons We Can Learn From Starbucks, Target and Apple

I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks.

Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love. Or people who have Apple products–they don't just have an iPhone. They have an iMac, or an iWatch, or a Macbook Pro... typically more than one Apple product. So why is this? How does each of these companies create such a loyal following? That's exactly what we're diving into today.

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Branding Fundamentals: 5 Keys to Unlocking a Powerful Brand

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers.

Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

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