Posts in Branding
Brand Reveal for Rose Costello

After our initial inquiry call to discuss branding for Rose's business I knew it was going to be a challenging project. But I was up for it.

Reason being, was because of the nature of Rose's business. Rose offers a complex, hard to pin-point service (a category all her own, so-to-speak) so designing a brand to encompass her service was delightfully difficult.  

But along with the creative challenge, the final result was something both Rose and I loved.

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15 Creative Ways to Use Styled Photography

Taking your own styled photos, or getting brand photos taken for you, is one of the best ways to extend your brand with unique images that can make your memorable and stand out.

Not only do brand photos (meaning, photos taken specifically for YOUR business) give your business it's own personality, but it also sets it apart with professionalism, creativity, and confidence.

Ok, ok, you may be thinking. So how do I actually use my brand photos to the fullest extent?

I would love to unpack 15 creative ways you can use your photos to extend your brand.

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4 Ways to Make Your Brand Memorable

If you're a designer, maker or photographer, you know that there's a lot of competition out there.

It seems like everyday there are more and more options for customers to buy from or work with someone else doing something similar to what you're doing.

So how does one stand out from everyone else in their industry, make a true impact and have a brand that's memorable? 

Let me share 4 ways you can have a memorable brand and one that can help you get noticed in our ever-growing industries. 

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Covet the Bag Brand Photoshoot

When I used to envision a dream photoshoot, I would think of a street-style shoot in the city, with cool products (like handbags) and a model. And low and behold, I had the opportunity to do my dream shoot!

Marissa came to me needing photos for her handbag line that will be launching in the fall and I was delighted to partner with her create beautiful images for her brand.

Something that could have seemed like a problem, was that she lived in New York City and I am in Kansas City, but with great communication and visual direction planning we brought her vision to life while being hundreds of miles away.

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5 Branding Myths Busted

I'm a big fan of the StoryBrand podcast. You should give it a listen if you haven't heard it. But they have a quick segment in their episodes called Marketing Myth Busters - it's entertaining as well as informative. 

I love this format because a lot of us believe these things. And, in StoryBrand they bust these beliefs and explain why they're wrong.

I decided to use that same format for our topic today: branding. Hopefully it will be insightful to you and open you up to understanding a little more about branding and what it entails and why certain beliefs need to be busted.

So let's get started!

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Brand Photography Explained

There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?

Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.

I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.

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15 Ways to Use Brand Photography

I’m a huge advocate for business owners purchasing tailored stock photos for their business.

Just to name a few of the many reasons: Brand photos give your business personality, professionalism and when they’re original to your business they can show dimension and creativity.

But the inevitable question always comes up. How am I supposed to use these photos?

Today I would love to unpack the many ways you can use brand photos for your business and how you can get creative with what you have.

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4 DIY Brand Designs That Make You Look Inexperienced

I hate to say it, but not everyone can or should DIY their own brand. 

Now, before you get flustered, there is one thing you should know. I definitely am an advocate for saving money on your brand to get your business off the ground. 

But once you have established your business mission, your direction, your audience, and your offering, it’s time to get serious and hire a professional to do something they were trained to do and are comfortable doing: creating a brand that’s in line with your business voice and mission and making sure it’s not only cohesive and professional but also strategic. 

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