After over 3 years in business and talks with dozens if not hundreds of business owners, I’ve found common threads of struggle when it comes to getting the illusive “cohesive brand.”
Not everyone struggles with this, but a lot of us do, especially when we’re in the beginning stages of business. So I’m breaking down the most common struggles and how to overcome them to get more brand clarity and, as a result, more trust with potential clients.
When I first chatted with Kathy we clicked right away. We connected through a mutual acquaintance and our conversation was easy and flowing. Kathy is a bookkeeper with years of experience but just recently started her business online so the challenge was, trying to look like the professional she was but struggling to do all the things that weren’t in her wheelhouse.
She told me at one point that she felt “swallowed up” by all the other bookkeeping businesses online, how could she stand out and look professional? I was very excited when she chose to work with me because developing a strong visual brand is one of the best ways to stand out amongst a crowd and clearly communicate your messaging. Take a look at how the brand took shape!
When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.
Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.
I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks.
Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love. Or people who have Apple products–they don't just have an iPhone. They have an iMac, or an iWatch, or a Macbook Pro... typically more than one Apple product. So why is this? How does each of these companies create such a loyal following? That's exactly what we're diving into today.
Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers.
Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.
After our initial inquiry call to discuss branding for Rose's business I knew it was going to be a challenging project. But I was up for it.
Reason being, was because of the nature of Rose's business. Rose offers a complex, hard to pin-point service (a category all her own, so-to-speak) so designing a brand to encompass her service was delightfully difficult.
But along with the creative challenge, the final result was something both Rose and I loved.