From the moment I spoke with Jessie on the phone, I knew she would be a joy to work with. And I was right.
Her strong southern accent and always-kind manner made the client experience truly enjoyable. I'm so excited to celebrate the brand launch of her photography business, Folic and Bloom, as well as share a behind the scenes look at the process and all it entails.
I love sharing a behind-the-scenes look at projects I'm working on. Not only does this give you a more broad perspective of the scope of a project but it can also show the real life back-and-forth that happens within a project. And this one is no exception.
Ciara came to me wanting to brand her blog, Not for Sissies. It was a fun project from start to finish and I'm excited to share the honest communication and understanding that got us to a conclusion that we both loved.
When I used to envision a dream photoshoot, I would think of a street-style shoot in the city, with cool products (like handbags) and a model. And low and behold, I had the opportunity to do my dream shoot!
Marissa came to me needing photos for her handbag line that will be launching in the fall and I was delighted to partner with her create beautiful images for her brand.
Something that could have seemed like a problem, was that she lived in New York City and I am in Kansas City, but with great communication and visual direction planning we brought her vision to life while being hundreds of miles away.
I'm a big fan of the StoryBrand podcast. You should give it a listen if you haven't heard it. But they have a quick segment in their episodes called Marketing Myth Busters - it's entertaining as well as informative.
I love this format because a lot of us believe these things. And, in StoryBrand they bust these beliefs and explain why they're wrong.
I decided to use that same format for our topic today: branding. Hopefully it will be insightful to you and open you up to understanding a little more about branding and what it entails and why certain beliefs need to be busted.
There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?
Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.
I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.
Working with Whitney Andrus on the Healthy Pelican brand was a true joy. I used Whitney's excitement and her vibrant personality as inspiration for the brand which gave to a bold and playful color palette and expressive photos.
Whitney is a health blogger and she created Healthy Pelican as an online resource for moms (and women in general) seeking a healthy, manageable lifestyle.
Some of the words she chose to represent her brand were simple, open, relatable, light-hearted, and real. Her brand ended up being light and airy, feminine yet bold - a combination we both loved! At a glance you can tell that Healthy Pelican is about inspiration, everyday, and positivity.