When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.
Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.
I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks.
Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love. Or people who have Apple products–they don't just have an iPhone. They have an iMac, or an iWatch, or a Macbook Pro... typically more than one Apple product. So why is this? How does each of these companies create such a loyal following? That's exactly what we're diving into today.
Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers.
Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.
After our initial inquiry call to discuss branding for Rose's business I knew it was going to be a challenging project. But I was up for it.
Reason being, was because of the nature of Rose's business. Rose offers a complex, hard to pin-point service (a category all her own, so-to-speak) so designing a brand to encompass her service was delightfully difficult.
But along with the creative challenge, the final result was something both Rose and I loved.
My favorite things about working with branding clients is bringing their vision to life. Most of the time, my clients have a clear vision of the vibe and style of their brand and they know who they want to attract. But they just don't know how to get there with their visuals.
And my holistic coaching client, was in this same boat.
Last year, as I went from one branding client to another, I felt.. like I was somehow doing my clients a disservice. Don't get me wrong, my whole process is to set my clients up for success.
But as I would walk through their website tutorial during our last week of working together and loading them up with PDFs on how to market and use their brand on a day to day basis, I could sense that they were not just excited, but they were overwhelmed.
I wanted to find a way to help my clients bridge the gap between completed branding to launching their new course, or making their first hire, or growing their business like they wanted. They needed help. But perhaps they weren't ready for making a full-time–or even part-time hire. They needed someone else. Someone who understood their brand, who specializes in visual marketing who could help them reach that next level while saving them time and energy as they pressed on toward their goals. They needed a Design Partner.