My favorite things about working with branding clients is bringing their vision to life. Most of the time, my clients have a clear vision of the vibe and style of their brand and they know who they want to attract. But they just don't know how to get there with their visuals.
And my holistic coaching client, was in this same boat.
Last year, as I went from one branding client to another, I felt.. like I was somehow doing my clients a disservice. Don't get me wrong, my whole process is to set my clients up for success.
But as I would walk through their website tutorial during our last week of working together and loading them up with PDFs on how to market and use their brand on a day to day basis, I could sense that they were not just excited, but they were overwhelmed.
I wanted to find a way to help my clients bridge the gap between completed branding to launching their new course, or making their first hire, or growing their business like they wanted. They needed help. But perhaps they weren't ready for making a full-time–or even part-time hire. They needed someone else. Someone who understood their brand, who specializes in visual marketing who could help them reach that next level while saving them time and energy as they pressed on toward their goals. They needed a Design Partner.
From the moment I spoke with Jessie on the phone, I knew she would be a joy to work with. And I was right.
Her strong southern accent and always-kind manner made the client experience truly enjoyable. I'm so excited to celebrate the brand launch of her photography business, Folic and Bloom, as well as share a behind the scenes look at the process and all it entails.
I love sharing a behind-the-scenes look at projects I'm working on. Not only does this give you a more broad perspective of the scope of a project but it can also show the real life back-and-forth that happens within a project. And this one is no exception.
Ciara came to me wanting to brand her blog, Not for Sissies. It was a fun project from start to finish and I'm excited to share the honest communication and understanding that got us to a conclusion that we both loved.
When I used to envision a dream photoshoot, I would think of a street-style shoot in the city, with cool products (like handbags) and a model. And low and behold, I had the opportunity to do my dream shoot!
Marissa came to me needing photos for her handbag line that will be launching in the fall and I was delighted to partner with her create beautiful images for her brand.
Something that could have seemed like a problem, was that she lived in New York City and I am in Kansas City, but with great communication and visual direction planning we brought her vision to life while being hundreds of miles away.
I'm a big fan of the StoryBrand podcast. You should give it a listen if you haven't heard it. But they have a quick segment in their episodes called Marketing Myth Busters - it's entertaining as well as informative.
I love this format because a lot of us believe these things. And, in StoryBrand they bust these beliefs and explain why they're wrong.
I decided to use that same format for our topic today: branding. Hopefully it will be insightful to you and open you up to understanding a little more about branding and what it entails and why certain beliefs need to be busted.