When I started my business I had high, and virtually unrealistic, hopes of getting noticed and getting booked out.
While I don’t sell a product, I do offer a service and just like with products, I knew that in order to get clients and get people interested in my business I had to do something different to get noticed.
So I did what I look back on now and say “what were you thinking!” I decided to show off my photography skills with styling and shooting my own photoshoots. What came about was a setback, to say the least… my photos were awful. Let me show you.
If you've come across this post, you may be thinking that 18 changes sounds like a lot, but don't be overwhelmed. All the things on this list are achievable and are small tweaks that can really build into some great changes.
I hope by sharing some of my goals and changes for this year it can inspire you as well if you’re looking to make strides forward in your business this year and you want to implement actionable changes that can make a big difference.
As a side-hustler myself it’s easy to feel “behind." Or maybe, more like you’re not making traction fast enough.
For instance, if you scroll around on Instagram or in Facebook groups you’ll see posts like “I've just had my business for 2 months and I'm already going full-time!" or celebratory posts such as those, which is all well and good but from my perspective can make me feel a little discouraged, if I'm being honest.
What I’ve discovered is, as great as it is to reach your goals quickly, there’s a lot to be gained and learned in slow-moving growth.
I would love to share my experience of slow growth and why I’m learning to embrace this way of thinking.
When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.
The truth is, while I had a lot of "sidelines" skill, I had no actual real "in the field" experience and that is where a lot of people, myself included, can get stuck.
So today I'm sharing my observations on free content, why it can be detrimental to your budding business and how to deal with the overwhelm of content overload.
Back in February I set a goal for myself that I would quit my day job on a certain day, do or die! Well, that day came and went this past Friday and here I am at work today, Monday morning with coffee in hand, just like normal.
So what happened? Well, several things, but mainly, it's the fact that my business isn't producing enough income to make a smooth transition. While I'm disappointed, I'm more motivated than ever to tackle this hurdle and reach my goals.
Dealing with disappointment, failure, and persistence are all part of the entrepreneurial ride and they're emotions I've had to live with since I started by business about 15 months ago.
Along with an optimistic outlook and determination, I've complied a list of qualities that are vitally important to succeeding in your business when the going gets tough.
Blogging is kind of like exercising. It’s a great for your business’s overall health and has some surprising benefits that you may not know about.
While I’ve been consistently blogging for over a year I still don’t consider myself a blogger. I just view blogging as a way to keep my business healthy, moving forward and further establish my expertise.
Blogging isn’t just great for establishing credibility and showcasing your expertise though, there are some more benefits you may not know of, let’s dive into five of the major benefitstoday.
It's our most valuable commodity Here the playing field is the same, Day by day we lose more and more But if we invest in it, we gain.
If you know what it is, it's true. This is the most valuable commodity we’re given, more than money, more than popularity, even more than personality. If you know how to use this one resource, and use it wisely, you’ll be the most successful person in the room.
Let’s talk marketing, more specifically, let’s talk about your marketing PLAN.
If you’re like me, you’re probably thinking, uh, marketing plan?! What’s that?!
Let me tell you, I was in the same boat. Just weeks ago I had no idea what a marketing plan was or that you needed one. And I was thinking, Oh crap! Another thing to add to the to-do list! *cue the sobbing emoji.
But, let me tell you something, it’s gonna be ok. Today I’m going over some simple ways to market your business and some best practices. So let’s dive in!
A lot of us started our businesses with passion, excitement, and little-to-no-knowledge of selling or the words that help us sell. Yep, I'm talking about copywriting.
If you’re thinking, how is copywriting relevant to me? then stick around, cause you’ll find that the copy on your website (or in your marketing materials) is without a doubt the cause of a yawn-worthy site or being booked out for weeks or months.
It’s time to step up our copywriting game and find out how we can use our words to do the selling for us.
When you first step into the world of online business it can be overwhelming, to say the least. There is so much you “need” to do, or “should” do when you have an online business.
I want to encourage you, if you are just starting out, congrats to getting this far –but don’t get distracted with all the “shoulds” cause trust me, there’s a lot.
One of the things you may think is necessary to invest in, is branding. As a brand designer, having a polished, professional brand can really take your business to the next level, but it’s not the most important thing when you’re first starting out.
Let me share with you 6 things I have found to be the most important and necessary when starting your business.