One of the hardest things about launching your own design business (or photography business, or starting any business at all) is that you want to show off a stunning portfolio. But how can you when A) you don't have a lot of experience and B) you don't have work that you would call "good enough" to attract your ideal clients?
That's what we'll be going over today. It is possible to create a memorable and impressive portfolio even if you don't have a lot of work.
I hate to say it, but not everyone can or should DIY their own brand.
Now, before you get flustered, there is one thing you should know. I definitely am an advocate for saving money on your brand to get your business off the ground.
But once you have established your business mission, your direction, your audience, and your offering, it’s time to get serious and hire a professional to do something they were trained to do and are comfortable doing: creating a brand that’s in line with your business voice and mission and making sure it’s not only cohesive and professional but also strategic.
This is for those of you who would label yourself as “in love with too many things.” And I totally hear you! I am the same way. When you start your business, or blog, or side hustle, the hardest thing to do is narrow in on a particular style for your brand. Been there, done that - and you know what? I’m still working on it! I honestly think every business owner is constantly evolving, therefore their style is evolving.
You know what they say, “nothing is more constant than change.”
But just because you’re constantly changing doesn’t mean you can’t settle in on one style for your brand to put on your site now. I encourage that you find your current style and when you figure it out, run with it! So here are a few tips to discovering your brand’s style and how to showcase it:
Something that can be intimidating for creatives, even for some new or seasoned designers, is sending files to print.
Trust me, I know the feeling. Even though I know I can design things I used to always feel intimidated like I didn’t know what I was doing.
Once I got the hang of the basics, I definitely felt more competent. So today I would love to share the basics so you can feel confident when you go to print.
Have you ever been impressed when someone gave you their business card? Or even, from seeing business cards on Pinterest? What makes business cards stand out? It might be the embossing or the foil stamping, which can be stunning, but they are secondary to the primary design. So here are some templates that are tried and true methods for making a great first impression when you’re promoting your business with your printed business cards.