I hate to say it, but not everyone can or should DIY their own brand.
Now, before you get flustered, there is one thing you should know. I definitely am an advocate for saving money on your brand to get your business off the ground.
But once you have established your business mission, your direction, your audience, and your offering, it’s time to get serious and hire a professional to do something they were trained to do and are comfortable doing: creating a brand that’s in line with your business voice and mission and making sure it’s not only cohesive and professional but also strategic.
This is for those of you who would label yourself as “in love with too many things.” And I totally hear you! I am the same way. When you start your business, or blog, or side hustle, the hardest thing to do is narrow in on a particular style for your brand. Been there, done that - and you know what? I’m still working on it! I honestly think every business owner is constantly evolving, therefore their style is evolving.
You know what they say, “nothing is more constant than change.”
But just because you’re constantly changing doesn’t mean you can’t settle in on one style for your brand to put on your site now. I encourage that you find your current style and when you figure it out, run with it! So here are a few tips to discovering your brand’s style and how to showcase it:
Something that can be intimidating for creatives, even for some new or seasoned designers, is sending files to print.
Trust me, I know the feeling. Even though I know I can design things I used to always feel intimidated like I didn’t know what I was doing.
Once I got the hang of the basics, I definitely felt more competent. So today I would love to share the basics so you can feel confident when you go to print.