One of the coolest ways to showcase your products is using models. I think we, as consumers, have grown accustomed to seeing thousands of advertisements a day and a sure way to help your product stand out is by using that human connection.
Back when I worked at a wedding photography studio, one of my favorite parts of the day were capturing those beauty shots of the bride and those seemingly "candid" moments of the bride and groom. Capturing those moments came easy to me and I enjoyed taking them so much.
Years later when I started my own business, I incorporated photography into my branding services. I just knew that I wanted to offer those same "beauty" style shots, except using models and showcasing products –the perfect combination of using my strengths and serving artisans and makers where they needed it most.
All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots.
This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me.
Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.
But I can tell you when I finally discovered the hard-won secrets, I knew I wanted to share it because I wouldn't wish on anyone the struggle and frustration of lackluster DIY photos.
So let me tell you what actually works.
Taking your own styled photos, or getting brand photos taken for you, is one of the best ways to extend your brand with unique images that can make your memorable and stand out.
Not only do brand photos (meaning, photos taken specifically for YOUR business) give your business it's own personality, but it also sets it apart with professionalism, creativity, and confidence.
Ok, ok, you may be thinking. So how do I actually use my brand photos to the fullest extent?
I would love to unpack 15 creative ways you can use your photos to extend your brand.
Every day we are bombarded with thousands of media advertisements. People aren’t reading or even skimming anymore, they’re scrolling. And without fail, one sure way to either attract people or repel them is through the quality of your photos.
Online businesses have increased, markets are more saturated than ever and now is the time to stand out with your business.
But are you making one of these five mistakes with your photos that can make your business look inexperienced? Or worse, make people scroll on by without giving it a second chance?
Let’s dive in and unpack each one, with examples from yours truly. Because yes, I've made all these mistakes before.
Styled brand photography is high-quality photos that represent your brand or business. Today I'm showing you a behind-the-scenes look into the steps that go into a styled brand photoshoot and I'll show you a recent project that I completed that is one such shoot.
Recently, I've been working with makers and artisans who sell products and while crafting a brand photoshoot involves a model to show off the product, I focus the shoot around the quality, look and feel of the product as well as the brand itself.
Hopefully, today's post will shed some light on the ins-and-outs of a styled brand photoshoot if you're curious or if you just want to see some beautiful photos, it's all here.
When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough.
Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.
If you've had the same rude awakening–you thought DIY photography would be easy but you find out this is a lot harder than it looks –then I would love to share 3 tips that I've learned the hard way when it comes to taking your own styled photos.
Improving Search Engine Optimization is one of those elusive elements we all want to do but sometimes we just don’t know the steps to take to actually do it.
Well, let me tell you, if you have photos anywhere on your site or blog, then this post is for you.
Let me break down 3 major ways that photos play a vital role in your online presence, specifically on your website and how you can improve your SEO by doing a few easy steps that will boost SEO optimization and web performance.
As of September 5, 2017, there are 1.8 million sellers on Etsy, selling over 45 million products. That's a lot of buying and selling going on JUST on that little, OK, big platform.
It's a busy marketplace and if you're a seller on that platform, it's probably hard to be heard over the throng of all the other product-makers.
But, I have great news for you, there is one, sure way to get noticed that will not only set you apart but have customers notice you immediately and potentially buy from you faster.
There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?
Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.
I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.
Product photoshoots can be a bit boring. Most of the time. There's only so many ways you can snap a photo of something. Unless you work with people, and unless you work with me ;)
I always strive to make the shoots I'm involved with more on brand and more engaging than the average still shot.
Wanna know my secret? Read on.