When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.
Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.
If you need headshots, you typically look for a photographer in your city, but if your BRAND needs headshots (meaning some photos to represent your brand) you can work with an out-of-state photographer, which is how I work with most of my photography clients.
One of my favorite services to offer is styled brand photography. Specifically, showing off products with models. So when Kendra reached out to me from Belleza Mia Jewelry asking for styled model photography I was thrilled.
I have had the wonderful pleasure of working with her before so I knew her mission: her pieces aren't just jewelry, they're keepsakes, treasured items that celebrate motherhood, relationships and family. And I had the wonderful privilege of turning her vision into reality.
One of the coolest ways to showcase your products is using models. I think we, as consumers, have grown accustomed to seeing thousands of advertisements a day and a sure way to help your product stand out is by using that human connection.
Back when I worked at a wedding photography studio, one of my favorite parts of the day were capturing those beauty shots of the bride and those seemingly "candid" moments of the bride and groom. Capturing those moments came easy to me and I enjoyed taking them so much.
Years later when I started my own business, I incorporated photography into my branding services. I just knew that I wanted to offer those same "beauty" style shots, except using models and showcasing products –the perfect combination of using my strengths and serving artisans and makers where they needed it most.
All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots.
This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me.
Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.
But I can tell you when I finally discovered the hard-won secrets, I knew I wanted to share it because I wouldn't wish on anyone the struggle and frustration of lackluster DIY photos.
So let me tell you what actually works.
Taking your own styled photos, or getting brand photos taken for you, is one of the best ways to extend your brand with unique images that can make your memorable and stand out.
Not only do brand photos (meaning, photos taken specifically for YOUR business) give your business it's own personality, but it also sets it apart with professionalism, creativity, and confidence.
Ok, ok, you may be thinking. So how do I actually use my brand photos to the fullest extent?
I would love to unpack 15 creative ways you can use your photos to extend your brand.
Every day we are bombarded with thousands of media advertisements. People aren’t reading or even skimming anymore, they’re scrolling. And without fail, one sure way to either attract people or repel them is through the quality of your photos.
Online businesses have increased, markets are more saturated than ever and now is the time to stand out with your business.
But are you making one of these five mistakes with your photos that can make your business look inexperienced? Or worse, make people scroll on by without giving it a second chance?
Let’s dive in and unpack each one, with examples from yours truly. Because yes, I've made all these mistakes before.
Styled brand photography is high-quality photos that represent your brand or business. Today I'm showing you a behind-the-scenes look into the steps that go into a styled brand photoshoot and I'll show you a recent project that I completed that is one such shoot.
Recently, I've been working with makers and artisans who sell products and while crafting a brand photoshoot involves a model to show off the product, I focus the shoot around the quality, look and feel of the product as well as the brand itself.
Hopefully, today's post will shed some light on the ins-and-outs of a styled brand photoshoot if you're curious or if you just want to see some beautiful photos, it's all here.
When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough.
Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.
If you've had the same rude awakening–you thought DIY photography would be easy but you find out this is a lot harder than it looks –then I would love to share 3 tips that I've learned the hard way when it comes to taking your own styled photos.
Improving Search Engine Optimization is one of those elusive elements we all want to do but sometimes we just don’t know the steps to take to actually do it.
Well, let me tell you, if you have photos anywhere on your site or blog, then this post is for you.
Let me break down 3 major ways that photos play a vital role in your online presence, specifically on your website and how you can improve your SEO by doing a few easy steps that will boost SEO optimization and web performance.