Styled brand photography is high-quality photos that represent your brand or business. Today I'm showing you a behind-the-scenes look into the steps that go into a styled brand photoshoot and I'll show you a recent project that I completed that is one such shoot.
Recently, I've been working with makers and artisans who sell products and while crafting a brand photoshoot involves a model to show off the product, I focus the shoot around the quality, look and feel of the product as well as the brand itself.
Hopefully, today's post will shed some light on the ins-and-outs of a styled brand photoshoot if you're curious or if you just want to see some beautiful photos, it's all here.
When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough.
Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.
If you've had the same rude awakening–you thought DIY photography would be easy but you find out this is a lot harder than it looks –then I would love to share 3 tips that I've learned the hard way when it comes to taking your own styled photos.
Improving Search Engine Optimization is one of those elusive elements we all want to do but sometimes we just don’t know the steps to take to actually do it.
Well, let me tell you, if you have photos anywhere on your site or blog, then this post is for you.
Let me break down 3 major ways that photos play a vital role in your online presence, specifically on your website and how you can improve your SEO by doing a few easy steps that will boost SEO optimization and web performance.
As of September 5, 2017, there are 1.8 million sellers on Etsy, selling over 45 million products. That's a lot of buying and selling going on JUST on that little, OK, big platform.
It's a busy marketplace and if you're a seller on that platform, it's probably hard to be heard over the throng of all the other product-makers.
But, I have great news for you, there is one, sure way to get noticed that will not only set you apart but have customers notice you immediately and potentially buy from you faster.
There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?
Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.
I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.
I’m a huge advocate for business owners purchasing tailored stock photos for their business.
Just to name a few of the many reasons: Brand photos give your business personality, professionalism and when they’re original to your business they can show dimension and creativity.
But the inevitable question always comes up. How am I supposed to use these photos?
Today I would love to unpack the many ways you can use brand photos for your business and how you can get creative with what you have.
You've started your business and you've decided to either DIY your own website or invest with a website designer.
You're all ready to go with how many pages in the navigation, the copy for your about page, then your website designer asks for the photos you want to include. Uhhh... I'm supposed to find those? You immediately think.
The glaring problem is that you need professional photos that align with your brand, because photos are the gatekeeper for whether people come and spend time on your site or dismiss it and move on.
So I'm very excited to bring you my very first ever video tutorial! This came as a request from one of my subscribers, and I'm so happy to do it. Well, not the video, but how to use Photoshop to fix photos. And I thought a video would be the best way.
The tools we go over today are 3 different lighting tools you can use to enhance your photos. Honestly, I don't think any of my photos would look good without Photoshop. I've come to rely on it very much, but even now as my photography skills improve, it's also nice to have a little backup.
One of the great benefits for using photography for your business is the versatility you have with photos.
What do I mean by that?
Photography can convey personality, through your lighting, the colors you use, and even the setting for your subject. These 3 things can help you stand out among other businesses and represent a personality all your own.
Even if you wouldn’t consider yourself a photographer, you can keep these tactics in mind for when you use stock photos (if you wanted to edit them using Photoshop) or even if you work with a photographer down the road.
If you’ve ever thought that you need a fancy camera or expensive props for getting brand photos, you're mistaken. Although its nice to have all the top notch equipment (I wouldn’t know), you can definitely get good quality photos using a few tips. But also, I do need to say, it takes a practice. It may not be perfect the first few shoots, at least, mine weren't, but after you get a few shoots down, I'm positive you can make some great images.
On Monday I talked about how much you can level up your business with quality photographs. So, for a moment think about your business and how you want it to be represented. What kind of photos do you want? Bright? Dark? Full of contrast? Minimal?Whatever it is, you can make it happen– just keep your vision in mind, so let's get started!