As of September 5, 2017, there are 1.8 million sellers on Etsy, selling over 45 million products. That's a lot of buying and selling going on JUST on that little, OK, big platform.
It's a busy marketplace and if you're a seller on that platform, it's probably hard to be heard over the throng of all the other product-makers.
But, I have great news for you, there is one, sure way to get noticed that will not only set you apart but have customers notice you immediately and potentially buy from you faster.
There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?
Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.
I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.
I’m a huge advocate for business owners purchasing tailored stock photos for their business.
Just to name a few of the many reasons: Brand photos give your business personality, professionalism and when they’re original to your business they can show dimension and creativity.
But the inevitable question always comes up. How am I supposed to use these photos?
Today I would love to unpack the many ways you can use brand photos for your business and how you can get creative with what you have.
You've started your business and you've decided to either DIY your own website or invest with a website designer.
You're all ready to go with how many pages in the navigation, the copy for your about page, then your website designer asks for the photos you want to include. Uhhh... I'm supposed to find those? You immediately think.
The glaring problem is that you need professional photos that align with your brand, because photos are the gatekeeper for whether people come and spend time on your site or dismiss it and move on.
So I'm very excited to bring you my very first ever video tutorial! This came as a request from one of my subscribers, and I'm so happy to do it. Well, not the video, but how to use Photoshop to fix photos. And I thought a video would be the best way.
The tools we go over today are 3 different lighting tools you can use to enhance your photos. Honestly, I don't think any of my photos would look good without Photoshop. I've come to rely on it very much, but even now as my photography skills improve, it's also nice to have a little backup.
One of the great benefits for using photography for your business is the versatility you have with photos.
What do I mean by that?
Photography can convey personality, through your lighting, the colors you use, and even the setting for your subject. These 3 things can help you stand out among other businesses and represent a personality all your own.
Even if you wouldn’t consider yourself a photographer, you can keep these tactics in mind for when you use stock photos (if you wanted to edit them using Photoshop) or even if you work with a photographer down the road.
If you’ve ever thought that you need a fancy camera or expensive props for getting brand photos, you're mistaken. Although its nice to have all the top notch equipment (I wouldn’t know), you can definitely get good quality photos using a few tips. But also, I do need to say, it takes a practice. It may not be perfect the first few shoots, at least, mine weren't, but after you get a few shoots down, I'm positive you can make some great images.
On Monday I talked about how much you can level up your business with quality photographs. So, for a moment think about your business and how you want it to be represented. What kind of photos do you want? Bright? Dark? Full of contrast? Minimal?Whatever it is, you can make it happen– just keep your vision in mind, so let's get started!
If you’ve never heard this, let me be the first one to tell you. The ‘golden hour’ of photography is right before sunset and that is the time to take pictures outside. Meaning, the sun's light is most beautiful and flattering to you around sunset.
But, the golden hour can also be right at sunrise, which is the time of day for the photoshoot I'm displaying here to explain outdoor lighting... so without further ado, here's the photoshoot to demonstrate how to use natural light when photographing.
First off, before we get started, I think everyone who has a blog or website should have a professional photo of themselves. Not a well-crafted selfie, but a real and professional pic that is representative of how you are, your personality, and your style... and taken with a good lens. Ok, now that that’s out of the way...
When I do photoshoots with people, it surprises me how many of them are nervous or how they talk down about how they look when they obviously look great and they have no reason to be nervous at all. But if this is you, I have several tips for how to nail your own photoshoot.