Rebranding a Product-Based Business with Krystle Hamilton of Pretty Planner Co.
About the episode:
Today I'm so excited to have you meet one of my past clients, Krystle Hamilton. Krystle is a mom, wife, and the CEO of Pretty Planner Co., Kansas City's first minority owned luxury planner and stationary company. Throughout the episode, we talk about her rebranding experience (which she chose to do early on in her business), challenges she faces as a product-based business owner, how she grew her business through the pandemic to eventually become a Goldman Sachs One Million Black Women in Business graduate. I just love Krystle and her story, and I think you will, too!
What you’ll hear:
When Krystle decided to start her business, how she infuses her family into each journal, and the way she worked through COVID at the beginning
Not being afraid of failure and being willing to take risks as an entrepreneur
Why Krystle decided to rebrand fairly early on in her business
What Krystle loved about the rebranding process and the importance of streamlined work and a luxury client experience
Krystle’s tips for growing a profitable product based business and how her version of success has changed over time
How Krystle’s mindset has stayed so strong through the ups and downs of her business
What Krystle is planning for her business as she moves into the new year
About Krystle:
Krystle Hamilton is a mom, wife and CEO of Kansas City’s first black luxury planner brand planner. She is an enthusiast and goal strategist who is also a Goldman Sachs One Million Black Women in Business Alumni.