After over 3 years in business and talks with dozens if not hundreds of business owners, I’ve found common threads of struggle when it comes to getting the illusive “cohesive brand.”
Not everyone struggles with this, but a lot of us do, especially when we’re in the beginning stages of business. So I’m breaking down the most common struggles and how to overcome them to get more brand clarity and, as a result, more trust with potential clients.
When I first chatted with Kathy we clicked right away. We connected through a mutual acquaintance and our conversation was easy and flowing. Kathy is a bookkeeper with years of experience but just recently started her business online so the challenge was, trying to look like the professional she was but struggling to do all the things that weren’t in her wheelhouse.
She told me at one point that she felt “swallowed up” by all the other bookkeeping businesses online, how could she stand out and look professional? I was very excited when she chose to work with me because developing a strong visual brand is one of the best ways to stand out amongst a crowd and clearly communicate your messaging. Take a look at how the brand took shape!
It’s March, and that means that R Artspace is turning 3 years old! Kinda crazy that it took almost 3 years of side-hustling to get to full-time status (If you wanna read about that journey, head over to this recent post).
But in light of recently going full-time, I would love to share some misconceptions I had about working from home and what actually happened. For anyone hoping to make the transition, perhaps this will answer some questions you may have about taking the leap and also shed some light on the fact that sometimes what you originally thought may end up surprising you.
When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.
Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.