One of the coolest ways to showcase your products is using models. I think we, as consumers, have grown accustomed to seeing thousands of advertisements a day and a sure way to help your product stand out is by using that human connection.
Back when I worked at a wedding photography studio, one of my favorite parts of the day were capturing those beauty shots of the bride and those seemingly "candid" moments of the bride and groom. Capturing those moments came easy to me and I enjoyed taking them so much.
Years later when I started my own business, I incorporated photography into my branding services. I just knew that I wanted to offer those same "beauty" style shots, except using models and showcasing products –the perfect combination of using my strengths and serving artisans and makers where they needed it most.
This month marks 2 years since I started R Artspace. It’s a little crazy to think about. It started as a side-hustle and that’s what it is today but I’m not as worried about it as I was back then. Ok, it comes and goes… but at this moment as I’m typing this, I feel great about it.
In this post, I want to share how the past 2 years and end with the biggest lessons I’ve learned thus far. If
you’re a side hustler I really hope it encourages you and helps you get some perspective and if you’re already in the job you love, then I hope you can still get some tips for mindset and practical ways to market.