I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks.
Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love. Or people who have Apple products–they don't just have an iPhone. They have an iMac, or an iWatch, or a Macbook Pro... typically more than one Apple product. So why is this? How does each of these companies create such a loyal following? That's exactly what we're diving into today.
Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers.
Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.
After our initial inquiry call to discuss branding for Rose's business I knew it was going to be a challenging project. But I was up for it.
Reason being, was because of the nature of Rose's business. Rose offers a complex, hard to pin-point service (a category all her own, so-to-speak) so designing a brand to encompass her service was delightfully difficult.
But along with the creative challenge, the final result was something both Rose and I loved.
My favorite things about working with branding clients is bringing their vision to life. Most of the time, my clients have a clear vision of the vibe and style of their brand and they know who they want to attract. But they just don't know how to get there with their visuals.
And my holistic coaching client, was in this same boat.