7 Surprising Results with Branding
Taking the huge step of investing in your business with a professional brand is scary. Here are some concerns a lot of people have before working with a brand designer:
What if I don’t make back my investment?
What if my designer can’t translate my vision?
How can I entrust my visuals with someone else?
Honestly, these fears and questions are normal. But once you’re able to connect with a designer whose style you love, you feel like they can deliver what you want, and you trust them in their expertise – your business will be able to stand out like never before. Here are 7 ways.
Here are 7 amazing outcomes that are possible with a professional brand:
1. Your online business is set apart
Newsflash the market is saturated. Now, more than ever, there are photographers, designers, life coaches, health coaches, etc. out there in abundance online. It’s hard to stand out in a saturated industry because there are so many businesses out there doing exactly what you do. The key to standing out immediately is with your visuals. If you’re able to make a solid first impression with the quality of your visuals, you’re immediately able to look like the expert you are amidst all the others out there. ⠀
2. Your business is professional
A streamlined, cohesive online presence automatically helps build trust, authority, and competence. When you look like you know what you’re doing, people will trust you. That’s just how it goes.
Whenever my husband and I travel, a lot of times we look into AirBNB first. We look at the location, the reviews, and the photos. The photos of a room play a BIG part. If the photos are dark and dingy, it’s not very appealing and easy to move right along. But if the photos are high-quality and well-lit, it’s much more appealing and it looks like these people know what they’re doing.
And the same goes for the visuals with your brand. Having that professionalism is how you can charge what you’re worth and build authority in your industry. And it also helps you establish trust that you can help your clients get the results, or change in their life that they’re wanting.
3. You feel confident
With a whole new visual identity you’re able to grow your business with confidence, newfound excitement and mindset shifts to up-leveling. This is how so many of my clients feel after we’ve worked together:
“Before, my brand didn’t exist and trying to figure it out was chaotic without cohesion. Lacking confidence in my ability to market my jewelry because I felt ‘unprofessional’ which did not match the quality of my designs. Now with my new brand and website my artistry can be shared with full confidence!”
— REBECCA, JEWELRY DESIGNER
When you feel like your online presence is complete, beautiful, and representative of your work you stand up a little straighter, shake hands a little firmer, and feel like you CAN deliver your offer with full, unapologetic confidence. Regaining confidence in your business is one of the best outcomes of branding.
4. You have clarity in your business
My clients often say that after working together they feel legit, and no longer do they feel scattered. Clarity is key when it comes to growing your business.
When you have a clear vision and focus you’re able to move forward with confidence. Clarity doesn’t just come in the form of visuals and a solid color palette, in all my Brand and Website services I offer clarity through strategy as well. What that means is I help you get clear on your target audience, your goals, your core values, and your Brand Statement. Having these solid foundational pieces in place is key to not only creating cohesive visuals but in how you approach and talk about your business.
5. There’s consistency in your online presence
Having a consistent visual presence goes hand in hand with building trust. Think about it, if you saw a business constantly changing their logo you would have some doubts and perhaps think: do they know what they’re doing? As a consumer, it would cause confusion which is the opposite of what we want.
Consistency is another form of clarity and is essential as you build your brand. In both my Artisan Branding Service and Master Branding service consistency looks like a thoughtfully designed logo suite, color palette, business cards, and marketing materials – all looking cohesive and all streamlined to be consistent. Remember, if the elements of your visual brand are disparate you’re causing confusion.
6. Your personality shines through your visual presence
The beautiful thing about visual branding is you’re able to show off your unique personality and attract those people who would be drawn to your work and who you are.
Your unique style will be reflected in your visuals and that’s one aspect I love about my work. Creating visuals that are so different but so perfect for each one of my clients. From friendly and excitable to subdued and elegant, your personality will show through in your visuals which will help draw those perfect clients right to you which brings me to...
7. Your brand and business is attractive to your ideal client
When you have a stand-out brand and online presence you’re able to more easily attract potential clients. And that’s a major element of creating a professional visual brand. You’re creating it for your own business to stand out, look professional and share your personality but you’re also creating a visual brand so your target audience will be drawn to you and your work.
These 7 surprising outcomes from professionalism to confidence to attracting more ideal clients are the exact results so many of my clients have seen after working together.
If you’re ready to up-level your business with a professional and strategic brand and website I would love to see if working together would be a great fit. I work with clients on a first-come first-serve basis and spaces are limited so reach out today!
