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Posts on a variety of topics from rebranding to website design, to building a business to mindset to strategy, with a dash of my personal entrepreneurial journey and more! Dive in.

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Business, Branding RuthAnn Rafiq Business, Branding RuthAnn Rafiq

A BTS Peek at Chioma’s Design Day

I am so excited to share with you a second round of Dedicated Design Day Q&A’s! This is a behind the scenes look at a Design Day I did with Chioma Onyiuke and our work together so you can see the extent of what a Design Day can do for you! And instead of answering questions myself and telling you why I think Design Days are the bomb, I’m going to let my client who actually went through the experience answer them herself.

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Branding, Client Spotlight RuthAnn Rafiq Branding, Client Spotlight RuthAnn Rafiq

Brand Reveal for Pretty Planner Co.

Today is very special because it’s launch day for the Pretty Planner Co rebrand! Pretty Planner Co is a modern luxe planning company providing products to design an intentional and pretty life. Right now Pretty Planner Co offers a wide variety of custom planners that infuse style and color into your world as you plan out your days. Krystle is the powerhouse owner behind this company and it was such a dream to work together. Today, I’m taking you behind the scenes of the development process and how we got to the final designs.

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Branding, Business RuthAnn Rafiq Branding, Business RuthAnn Rafiq

How to Create a Personal Brand People Fall in Love With

Ya know those brands that you just adore? Perhaps Starbucks, Target, Magnolia… there are some brands that have built a solid reputation and have raving fans and you can’t help but sing their praises. But how does one build a personal brand that people can fall in love with just as much as those bigger brands? Stick around, I have a roadmap for how you - as the face of your brand and business - can grow a dedicated audience that people are sure to follow along with.

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Branding, Client Spotlight RuthAnn Rafiq Branding, Client Spotlight RuthAnn Rafiq

Brand + Website Launch for Desi Creswell

I’m so excited to share with you a behind the scenes peek of the brand and website development for Desi Creswell. Desi is a Certified Life and Business Coach who helps interior designers stop feeling overwhelmed so they can intentionally build profitable, fulfilling businesses that enrich and support their lives as a whole. While she already had an established online presence she wanted something that could more accurately reflect her growth, maturity, personality, and the calm, steady energy she brings to her clients. I’m delighted to report we achieved just that - but let’s take a look at how we got there.

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Branding, Client Spotlight RuthAnn Rafiq Branding, Client Spotlight RuthAnn Rafiq

Brand + Website Launch for Hope Releasers

Hope Releasers helps the loved ones of addicts find hope in God and community. Founded by Melanie who is a recovery coach, this business aims at helping people who are in the midst of struggling with a loved one who is an addict. When Melanie approached me about working together, honestly I was honored and humbled. I believe this mission will help so many people in the world and I was thrilled to be apart. Melanie had tried for 2 years to create the brand and website she envisioned but without getting the results she wanted…

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Business, Branding RuthAnn Rafiq Business, Branding RuthAnn Rafiq

Design in a Day Q&A with Shira Rose Photography

I am so excited to share with you all about my Design Day Intensive but from the perspective of my client who actually went through the experience herself! For a little backstory, my Dedicated Design Day service is all about completing your design to-dos in just one day. This is perfect for any small business needing a little help!

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Branding, Client Spotlight RuthAnn Rafiq Branding, Client Spotlight RuthAnn Rafiq

Website Launch for Whole Body Health & Healing

I am thrilled to shine a spotlight on the recent website launch of Whole Body Health and Healing! Lauren is the founder of Whole Body Health and Healing and is on a mission to help people heal their bodies naturally who struggle with chronic illness through nutrition and movement. What an incredible mission and I was so happy to be apart of it and help Lauren’s vision for her site and work come to life.

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Business, Web Design, Branding RuthAnn Rafiq Business, Web Design, Branding RuthAnn Rafiq

3 Reasons Why Fall is the Best Time to Refresh Your Website

Have you noticed that one year in an online business is like three years in the outside world? It’s true! If you’re new to the online space that may come as a surprise. But if you’ve been here awhile you’re probably nodding along with me. Things move quickly online and that’s why a year can feel like a reeeaaalllllyyy long time. And if you’re in the online business world for more than five years you can feel ancient! (I know I do! Especially talking about how blogging used to be back in 2016).

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Business, Branding, Web Design RuthAnn Rafiq Business, Branding, Web Design RuthAnn Rafiq

How to Start the Branding Process

Does the idea of reworking your website or sitting down to Canva to create an opt-in seem completely overwhelming? I understand the feeling. Making a huge improvement in our small business behind the scenes can seem so huge and so daunting that what can end up happening is putting your own small business on hold, and deciding you’ll get to it “one day.”

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Branding, Client Spotlight RuthAnn Rafiq Branding, Client Spotlight RuthAnn Rafiq

Brand and Website Launch for Wise & Flow, Holistic Health Coaching

Sometimes, the people I connect with online become friends, and sometimes in a wonderful twist of luck those friends turn into clients and that’s exactly what happened with Kym. We met on Instagram around 4 years ago when I was just beginning my business so when she came to me wanting to create a visual identity and website for her health and wellness brand, I was SO excited!

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Branding, Client Spotlight RuthAnn Rafiq Branding, Client Spotlight RuthAnn Rafiq

Brand and Website Launch for The Wellness Sleuth – Lyme Coach

Sometimes, the people I connect with online become friends, and sometimes in a wonderful twist of luck those friends turn into clients and that’s exactly what happened with Kym. We met on Instagram around 4 years ago when I was just beginning my business so when she came to me wanting to create a visual identity and website for her health and wellness brand, I was SO excited!

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Branding RuthAnn Rafiq Branding RuthAnn Rafiq

Behind the Scenes of the Master Branding Experience

If you’ve ever wondered, what’s a logo suite? Why do I need a Brand Style Guide? When I hire a web designer, what do they provide? I’m answering all these questions (and so many more) that outlines my signature service, the Master Branding Experience so you have full understanding of how each piece fits together in my process.

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Branding RuthAnn Rafiq Branding RuthAnn Rafiq

What is Marketing Collateral and Why You Need it for Your Business

Marketing Collateral is one of those things, that if you don’t know what it is, you probably mentally check out and don’t think about it again. But, if you’re ready to up-level your business and are looking into branding with a designer, chances are you’ve heard of Marketing Collateral and want to know more about what this is.

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Branding RuthAnn Rafiq Branding RuthAnn Rafiq

7 Surprising Results with Branding

Taking the huge step of investing in your business with a professional brand is scary. Here are some concerns a lot of people have before working with a brand designer: What if I don’t make back my investment? What if my designer can’t translate my vision? How can I entrust my visuals with someone else?

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