For all the women wondering if you can have it all… I’m attempting to answer that question today. First off, Happy Mother’s Day. Whether you’re preparing for when you are a mother, or are already chasing toddlers, this post is for you.

Instagram is my favorite social media platform for lots of reasons but mainly because I connect with so many amazing people on the platform. Back when I first started my business in 2016 is also when I started my IG account and some of the people I met back then are still friends to this day!

As a brand designer, it’s imperative that I understand who my clients are targeting. Why? Because knowing your target audience is one of the most important steps to reaching your goals in business. Your target audience is the group of people who want to hear from you, they are interested in what you’re offering, and will be your tribe to rave about how wonderful you are after you’ve worked together. And, as a brand designer, it’s my job to create a visual presence that appeals to your target audience.

If you Google how to start a business, many times you’ll come across the need to create a business plan. While I’m not against business plans I feel like it can be a hurdle to the enthusiasm and excitement you have to get started. When you come up against a daunting, 20+ page plan it can take the wind right out of your sails.

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty.

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

We are all given the same amount of time in a day and in order to get ahead, especially as a side-hustler, you need a plan to use your time to be the MOST productive when you are working on your business.

When you start your business, you know that content marketing is important, but you may not be sure how to go about it. Or, quite possibly, you didn't know that it was a thing. Well, let me be the one to tell you, content marketing is one of the most important and valuable ways to find customers and sell your product or service.

One of the biggest mistakes I see new business owners making is they think they need a logo when they're just starting out. Heck, that's what I thought when I started out too. And having a logo is important but what you really need is a game plan. A strategy.

There’s a lot that goes into starting a business. One of the main things people (like myself) get hung up on is branding and visuals. But, I'm here to tell you, it's at the bottom of the list of things you should be doing when you first start out.

The idea for a business normally comes first, then the dreaded task of finding the perfect name. You want that name that is everything - explains what you have to offer, shows your strengths, represents your unique offering... But how on earth do you go about choosing a name that represents how great you and your services are?

When you’re coming onto the online business arena you are bombarded with all these things to do: get a great brand, build an email list, be active and consistent on social media, blog... it can quickly get overwhelming.

The feeling can leave you paralyzed with “there’s so many things I need to do I don’t even know where to start” and then you either: don’t do anything or try to figure it all out on your own, which is tough.