A Necessary Piece of Branding that Most People Forget About

When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.

Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.

Read More
My 3 Year Journey of Side-Hustle to Full-Time

Back when I started this whole online business journey, I was convinced that I could get a website up and running and in a matter of months quit my day job. Boy was I wrong. Not only did it take YEARS, but it took so much more time, commitment and patience than I ever thought before.

My side-hustle journey to full-time entrepreneurship has been a long, awkward, and at times painfully slow experience from starting my business from scratch to growing it to where it can support me full-time. I want to share my story for anyone who is struggling to make their dream a reality; sometimes the process is slow and long but hopefully my journey will inspire and encourage you to stick with it, because you absolutely can make it happen.

Read More
How I Conduct an Out of Town Brand Photoshoot

If you need headshots, you typically look for a photographer in your city, but if your BRAND needs headshots (meaning some photos to represent your brand) you can work with an out-of-state photographer, which is how I work with most of my photography clients.

Read More
Branding for Beginners: How to Get Started

Often times people think branding is a color palette and logo– and it is, but it’s also so much more.

Branding is the heart, soul and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with.

While branding can be complicated, I would love to break down the basics so you can get started with a brand for your business, because it’s just that important!

Read More
How to Get Confident in your Business

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty. 

When I started my business, confidence was the last thing I had. Oh how things have changed, it's been a long time in coming. I would love to share with you my top 5 tips for how to develop confidence in yourself so you can shine in your business.

Read More
BusinessRuthAnn RafiqComment
4 Ways to Make Your Brand Unique Before Investing

Not everyone is ready to invest the big bucks for branding their business, especially when you're just working to get a consistent income stream. And I totally get that. 

That's why I've created a little round-up of practical ways you can make smaller investments to hold you over until you can brand professionally.

Read More
3 Lessons We Can Learn From Starbucks, Target and Apple

I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks.

Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love. Or people who have Apple products–they don't just have an iPhone. They have an iMac, or an iWatch, or a Macbook Pro... typically more than one Apple product. So why is this? How does each of these companies create such a loyal following? That's exactly what we're diving into today.

Read More
Branding Fundamentals: 5 Keys to Unlocking a Powerful Brand

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers.

Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

Read More
Brand Reveal for Rose Costello

After our initial inquiry call to discuss branding for Rose's business I knew it was going to be a challenging project. But I was up for it.

Reason being, was because of the nature of Rose's business. Rose offers a complex, hard to pin-point service (a category all her own, so-to-speak) so designing a brand to encompass her service was delightfully difficult.  

But along with the creative challenge, the final result was something both Rose and I loved.

Read More