Answering the Question: What is Branding?

Having a brand for your business is so important in today’s market, but WHY is it so important? And, let’s take a step back, what IS a brand? And HOW does it move your business forward?

I’m diving into all these questions and more with real world examples, best tips, and what you can do next to build your brand, attract ideal clients and book out your service.

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Brand Reveal for Katie Rollins

Katie is a successful online marketer but felt like her online presence was “chaotic.” It was too all over the place and didn’t look cohesive across platforms.

When Katie reached out to me about branding I was thrilled to work with her. She opted for the Brand + Photos + Website design service which meant her branding and photos were fully custom.

Not only did end up with a brand she loves, but she now looks the part of a successful, savvy boss who is killing it in her industry, which she was all along.

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Brand Reveal for Frogosa's Elite Solutions

When I first chatted with Kathy we clicked right away. We connected through a mutual acquaintance and our conversation was easy and flowing. Kathy is a bookkeeper with years of experience but just recently started her business online so the challenge was, trying to look like the professional she was but struggling to do all the things that weren’t in her wheelhouse.

She told me at one point that she felt “swallowed up” by all the other bookkeeping businesses online, how could she stand out and look professional? I was very excited when she chose to work with me because developing a strong visual brand is one of the best ways to stand out amongst a crowd and clearly communicate your messaging. Take a look at how the brand took shape!

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Fears and Surprises About Working From Home

It’s March, and that means that R Artspace is turning 3 years old! Kinda crazy that it took almost 3 years of side-hustling to get to full-time status (If you wanna read about that journey, head over to this recent post).

But in light of recently going full-time, I would love to share some misconceptions I had about working from home and what actually happened. For anyone hoping to make the transition, perhaps this will answer some questions you may have about taking the leap and also shed some light on the fact that sometimes what you originally thought may end up surprising you.

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A Necessary Piece of Branding that Most People Forget About

When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.

Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.

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My 3 Year Journey of Side-Hustle to Full-Time

Back when I started this whole online business journey, I was convinced that I could get a website up and running and in a matter of months quit my day job. Boy was I wrong. Not only did it take YEARS, but it took so much more time, commitment and patience than I ever thought before.

My side-hustle journey to full-time entrepreneurship has been a long, awkward, and at times painfully slow experience from starting my business from scratch to growing it to where it can support me full-time. I want to share my story for anyone who is struggling to make their dream a reality; sometimes the process is slow and long but hopefully my journey will inspire and encourage you to stick with it, because you absolutely can make it happen.

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How I Conduct an Out of Town Brand Photoshoot

If you need headshots, you typically look for a photographer in your city, but if your BRAND needs headshots (meaning some photos to represent your brand) you can work with an out-of-state photographer, which is how I work with most of my photography clients.

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Branding for Beginners: How to Get Started

Often times people think branding is a color palette and logo– and it is, but it’s also so much more.

Branding is the heart, soul and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with.

While branding can be complicated, I would love to break down the basics so you can get started with a brand for your business, because it’s just that important!

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How to Get Confident in your Business

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty. 

When I started my business, confidence was the last thing I had. Oh how things have changed, it's been a long time in coming. I would love to share with you my top 5 tips for how to develop confidence in yourself so you can shine in your business.

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