The Best Way to Showcase Your Product

One of the coolest ways to showcase your products is using models. I think we, as consumers, have grown accustomed to seeing thousands of advertisements a day and a sure way to help your product stand out is by using that human connection.

Back when I worked at a wedding photography studio, one of my favorite parts of the day were capturing those beauty shots of the bride and those seemingly "candid" moments of the bride and groom. Capturing those moments came easy to me and I enjoyed taking them so much.

Years later when I started my own business, I incorporated photography into my branding services. I just knew that I wanted to offer those same "beauty" style shots, except using models and showcasing products –the perfect combination of using my strengths and serving artisans and makers where they needed it most.

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3 Biggest Lessons from 2 Years as a Side-Hustler

This month marks 2 years since I started R Artspace. It’s a little crazy to think about. It started as a side-hustle and that’s what it is today but I’m not as worried about it as I was back then. Ok, it comes and goes… but at this moment as I’m typing this, I feel great about it.

In this post, I want to share how the past 2 years and end with the biggest lessons I’ve learned thus far. If

you’re a side hustler I really hope it encourages you and helps you get some perspective and if you’re already in the job you love, then I hope you can still get some tips for mindset and practical ways to market.

So, let’s dive right in.

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The Complete Guide to Styled Product Photos

All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots. 

This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me.

Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.

But I can tell you when I finally discovered the hard-won secrets, I knew I wanted to share it because I wouldn't wish on anyone the struggle and frustration of lackluster DIY photos. 

So let me tell you what actually works. 

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15 Creative Ways to Use Styled Photography

Taking your own styled photos, or getting brand photos taken for you, is one of the best ways to extend your brand with unique images that can make your memorable and stand out.

Not only do brand photos (meaning, photos taken specifically for YOUR business) give your business it's own personality, but it also sets it apart with professionalism, creativity, and confidence.

Ok, ok, you may be thinking. So how do I actually use my brand photos to the fullest extent?

I would love to unpack 15 creative ways you can use your photos to extend your brand.

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5 Photo Blunders That Make You Look Inexperienced

Every day we are bombarded with thousands of media advertisements. People aren’t reading or even skimming anymore, they’re scrolling. And without fail, one sure way to either attract people or repel them is through the quality of your photos.

Online businesses have increased, markets are more saturated than ever and now is the time to stand out with your business.

But are you making one of these five mistakes with your photos that can make your business look inexperienced? Or worse, make people scroll on by without giving it a second chance?

Let’s dive in and unpack each one, with examples from yours truly. Because yes, I've made all these mistakes before.

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3 Ways to Get Your Product Noticed

When I started my business I had high, and virtually unrealistic, hopes of getting noticed and getting booked out.

While I don’t sell a product, I do offer a service and just like with products, I knew that in order to get clients and get people interested in my business I had to do something different to get noticed.

So I did what I look back on now and say “what were you thinking!” I decided to show off my photography skills with styling and shooting my own photoshoots. What came about was a setback, to say the least… my photos were awful. Let me show you.

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18 Small But Mighty Changes for 2018

If you've come across this post, you may be thinking that 18 changes sounds like a lot, but don't be overwhelmed. All the things on this list are achievable and are small tweaks that can really build into some great changes.

I hope by sharing some of my goals and changes for this year it can inspire you as well if you’re looking to make strides forward in your business this year and you want to implement actionable changes that can make a big difference.

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My Process for a Styled Brand Photoshoot

Styled brand photography is high-quality photos that represent your brand or business. Today I'm showing you a behind-the-scenes look into the steps that go into a styled brand photoshoot and I'll show you a recent project that I completed that is one such shoot.

Recently, I've been working with makers and artisans who sell products and while crafting a brand photoshoot involves a model to show off the product, I focus the shoot around the quality, look and feel of the product as well as the brand itself. 

Hopefully, today's post will shed some light on the ins-and-outs of a styled brand photoshoot if you're curious or if you just want to see some beautiful photos, it's all here.

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4 Ways to Make Your Brand Memorable

If you're a designer, maker or photographer, you know that there's a lot of competition out there.

It seems like everyday there are more and more options for customers to buy from or work with someone else doing something similar to what you're doing.

So how does one stand out from everyone else in their industry, make a true impact and have a brand that's memorable? 

Let me share 4 ways you can have a memorable brand and one that can help you get noticed in our ever-growing industries. 

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