After over 3 years in business and talks with dozens if not hundreds of business owners, I’ve found common threads of struggle when it comes to getting the illusive “cohesive brand.”

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers. Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

Branding isn't just a logo or an overpriced indulgence. Branding has the power to transform your business, it can reach your potential customers, and it can build one of the essential aspects of your business. Are you making one of these five mistakes that could be costing you? Read on to find out!

There’s a lot that goes into starting a business. One of the main things people (like myself) get hung up on is branding and visuals. But, I'm here to tell you, it's at the bottom of the list of things you should be doing when you first start out.