I still remember those crack-of-dawn early mornings at my day job, with steaming coffee in hand at my computer, with one tab open on my work and the other tab open reading the blog of a designer I admired who was doing exactly what I wanted to do: branding and website design while working from home. Yawning, I would think, “I can do this.” But how?

After over 3 years in business and talks with dozens if not hundreds of business owners, I’ve found common threads of struggle when it comes to getting the illusive “cohesive brand.”

Katie is a successful online marketer but felt like her online presence was “chaotic.” It was too all over the place and didn’t look cohesive across platforms. When Katie reached out to me about branding I was thrilled to work with her. She opted for the Brand + Photos + Website design service which meant her branding and photos were fully custom.

It’s March, and that means that R Artspace is turning 3 years old! Kinda crazy that it took almost 3 years of side-hustling to get to full-time status (If you wanna read about that journey, head over to this recent post). But in light of recently going full-time, I would love to share some misconceptions I had about working from home and what actually happened.

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty.

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers. Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

This month marks 2 years since I started R Artspace. It’s a little crazy to think about. It started as a side-hustle and that’s what it is today but I’m not as worried about it as I was back then. Ok, it comes and goes… but at this moment as I’m typing this, I feel great about it.

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

I think we can all identify with the fact that we have a lot on our plate... and it seems like we're only told to put more on. And sometimes we think there's a cure for this feeling of overwhelm, and the cure is to take a vacation. This is what I thought, at least.

When you start your business, you know that content marketing is important, but you may not be sure how to go about it. Or, quite possibly, you didn't know that it was a thing. Well, let me be the one to tell you, content marketing is one of the most important and valuable ways to find customers and sell your product or service.

One of the biggest mistakes I see new business owners making is they think they need a logo when they're just starting out. Heck, that's what I thought when I started out too. And having a logo is important but what you really need is a game plan. A strategy.

There’s a lot that goes into starting a business. One of the main things people (like myself) get hung up on is branding and visuals. But, I'm here to tell you, it's at the bottom of the list of things you should be doing when you first start out.