Ya know those brands that you just adore? Perhaps Starbucks, Target, Magnolia… there are some brands that have built a solid reputation and have raving fans and you can’t help but sing their praises. But how does one build a personal brand that people can fall in love with just as much as those bigger brands? Stick around, I have a roadmap for how you - as the face of your brand and business - can grow a dedicated audience that people are sure to follow along with.

Before we dive in, I think it’s important to address that success is different for everyone. No two people have the same definition of success and it’s really important to get clear on what success is to you. 

It’s March, and that means that R Artspace is turning 3 years old! Kinda crazy that it took almost 3 years of side-hustling to get to full-time status (If you wanna read about that journey, head over to this recent post). But in light of recently going full-time, I would love to share some misconceptions I had about working from home and what actually happened.

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty.

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers. Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

This month marks 2 years since I started R Artspace. It’s a little crazy to think about. It started as a side-hustle and that’s what it is today but I’m not as worried about it as I was back then. Ok, it comes and goes… but at this moment as I’m typing this, I feel great about it.

As a side-hustler myself it’s easy to feel “behind." Or maybe, more like you’re not making traction fast enough. For instance, if you scroll around on Instagram or in Facebook groups you’ll see posts like “I've just had my business for 2 months and I'm already going full-time!" or celebratory posts such as those, which is all well and good but from my perspective can make me feel a little discouraged, if I'm being honest.

Branding isn't just a logo or an overpriced indulgence. Branding has the power to transform your business, it can reach your potential customers, and it can build one of the essential aspects of your business. Are you making one of these five mistakes that could be costing you? Read on to find out!

Blogging is kind of like exercising. It’s a great for your business’s overall health and has some surprising benefits that you may not know about. While I’ve been consistently blogging for over a year I still don’t consider myself a blogger. I just view blogging as a way to keep my business healthy, moving forward and further establish my expertise.

There's a lot of pros and cons to being a side-hustler. Some days I'm super thankful I have my day job and other days I'm like "WHY?!" It's an emotional roller-coaster to say the least. But have you ever thought about the great advantages there are to being a side-hustler? Let me break down a few things I'm grateful for in reference to taking on projects with my side-hustle.

We are all given the same amount of time in a day and in order to get ahead, especially as a side-hustler, you need a plan to use your time to be the MOST productive when you are working on your business.

When you first step into the world of online business it can be overwhelming, to say the least. There is so much you “need” to do, or “should” do when you have an online business.

I want to encourage you, if you are just starting out, congrats to getting this far –but don’t get distracted with all the “shoulds” cause trust me, there’s a lot.

When you start your business, you know that content marketing is important, but you may not be sure how to go about it. Or, quite possibly, you didn't know that it was a thing. Well, let me be the one to tell you, content marketing is one of the most important and valuable ways to find customers and sell your product or service.

For those of you who don't know, a side hustle is referred to when talking about a business you nurture "on the side" to your full-time day job. At least, that's what it is for me. I feel like in today's day and age, a lot of millennials think that it's sexy to have a side hustle or to be an entrepreneur, and don't get me wrong, it's fun, but it's also, maybe not as glamorous as one might think. But we'll get into that.

Not all businesses have a brand. Some businesses just have a logo, like some gas stations or hardware stores. Maybe even some restaurants. Businesses can survive and do well without branding.

The idea for a business normally comes first, then the dreaded task of finding the perfect name. You want that name that is everything - explains what you have to offer, shows your strengths, represents your unique offering... But how on earth do you go about choosing a name that represents how great you and your services are?

From someone who currently has a 9-5 and a side hustle, it’s easy to see other people who work for themselves, sigh and say, “that would be so awesome.” And in my mind, that is “making it.”