Posts tagged product photography
A Necessary Piece of Branding that Most People Forget About

When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.

Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.

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The Complete Guide to Styled Product Photos

All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots. 

This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me.

Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.

But I can tell you when I finally discovered the hard-won secrets, I knew I wanted to share it because I wouldn't wish on anyone the struggle and frustration of lackluster DIY photos. 

So let me tell you what actually works. 

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5 Photo Blunders That Make You Look Inexperienced

Every day we are bombarded with thousands of media advertisements. People aren’t reading or even skimming anymore, they’re scrolling. And without fail, one sure way to either attract people or repel them is through the quality of your photos.

Online businesses have increased, markets are more saturated than ever and now is the time to stand out with your business.

But are you making one of these five mistakes with your photos that can make your business look inexperienced? Or worse, make people scroll on by without giving it a second chance?

Let’s dive in and unpack each one, with examples from yours truly. Because yes, I've made all these mistakes before.

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3 Ways to Get Your Product Noticed

When I started my business I had high, and virtually unrealistic, hopes of getting noticed and getting booked out.

While I don’t sell a product, I do offer a service and just like with products, I knew that in order to get clients and get people interested in my business I had to do something different to get noticed.

So I did what I look back on now and say “what were you thinking!” I decided to show off my photography skills with styling and shooting my own photoshoots. What came about was a setback, to say the least… my photos were awful. Let me show you.

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A Key Ingredient to Accelerating Your Product-Based Business

As of September 5, 2017, there are 1.8 million sellers on Etsy, selling over 45 million products. That's a lot of buying and selling going on JUST on that little, OK, big platform. 

It's a busy marketplace and if you're a seller on that platform, it's probably hard to be heard over the throng of all the other product-makers. 

But, I have great news for you, there is one, sure way to get noticed that will not only set you apart but have customers notice you immediately and potentially buy from you faster.

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Brand Photography Explained

There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?

Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.

I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.

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Secrets to Engaging Product Photography

I have worked with a variety of business over the past several years in business including both product and service based owners.

I love working with product-based businesses because the business owners I’ve worked with are passionate about their craft and put so much care and thought into their product. So the mission for me is to help them showcase it in the best way possible while drawing customers in with engaging photography.

Here’s a peek into the behind the scenes of what makes product photography engaging.

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