Posts tagged styled photoshoot
A Necessary Piece of Branding that Most People Forget About

When people think of branding they often think of a logo and color palette, and they’re not wrong. Those are very important elements of branding but you may be surprised to learn that branding includes the photos you’re putting out there as well.

Professional images are an integral piece of the branding process for so many reasons; one of them being they can VERY quickly establish you as a professional or as a novice. That’s why I love to take this aspect of branding off my client’s plate and provide it for them in my brand service: Brand + Photos + Website.

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The Complete Guide to Styled Product Photos

All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots. 

This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me.

Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.

But I can tell you when I finally discovered the hard-won secrets, I knew I wanted to share it because I wouldn't wish on anyone the struggle and frustration of lackluster DIY photos. 

So let me tell you what actually works. 

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My Process for a Styled Brand Photoshoot

Styled brand photography is high-quality photos that represent your brand or business. Today I'm showing you a behind-the-scenes look into the steps that go into a styled brand photoshoot and I'll show you a recent project that I completed that is one such shoot.

Recently, I've been working with makers and artisans who sell products and while crafting a brand photoshoot involves a model to show off the product, I focus the shoot around the quality, look and feel of the product as well as the brand itself. 

Hopefully, today's post will shed some light on the ins-and-outs of a styled brand photoshoot if you're curious or if you just want to see some beautiful photos, it's all here.

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3 Must Haves for Excellent DIY Photography

When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough.

Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.

If you've had the same rude awakening–you thought DIY photography would be easy but you find out this is a lot harder than it looks –then I would love to share 3 tips that I've learned the hard way when it comes to taking your own styled photos.

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Brand Photography Explained

There's a lot of talk going around about styled shoots, brand photography, and product shots. Are these all the same thing? How do you know what you need? Can you work with photographers out of state? If so, how does that work?

Being a brand photographer I find that a lot of people have these questions, even clients who have said yes to working with me! So today we're diving into the world of brand photography and answering all those questions and more.

I'll shed some light on what brand photography is, how it can help you, the different kinds of brand photography and where to go from here. Without further ado, let's get started.

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Secrets to Engaging Product Photography

Product photoshoots can be a bit boring. Most of the time. There's only so many ways you can snap a photo of something. Unless you work with people, and unless you work with me ;)

I always strive to make the shoots I'm involved with more on brand and more engaging than the average still shot.

Wanna know my secret? Read on.

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4 Ways to Stand Out with Your Brand

Whatever industry you’re in, it’s hard not to look around to see what everyone else is doing.


The reason I love so many other brand designer's styles and Instagram feeds is because they’re different than mine. My brand looks very different than other designers or even others who do branding. 
 

But the truth is, in order to stand out, you shouldn’t be following others in your industry, you should be doing your own thing completely unattached from what everyone else is doing.
 

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