When you start your business, you know that content marketing is important, but you may not be sure how to go about it. Or, quite possibly, you didn't know that it was a thing. Well, let me be the one to tell you, content marketing is one of the most important and valuable ways to find customers and sell your product or service.

As a side-hustler, I feel like I look over the fence to my friends who work for themselves full-time and I sigh and say, ahh that would be nice. You get to work from home, work in your pjs, get to spend all day working on projects you love… the list of wonderful-ness goes on and on.

One of the biggest mistakes I see new business owners making is they think they need a logo when they're just starting out. Heck, that's what I thought when I started out too. And having a logo is important but what you really need is a game plan. A strategy.

There’s a lot that goes into starting a business. One of the main things people (like myself) get hung up on is branding and visuals. But, I'm here to tell you, it's at the bottom of the list of things you should be doing when you first start out.

Not all businesses have a brand. Some businesses just have a logo, like some gas stations or hardware stores. Maybe even some restaurants. Businesses can survive and do well without branding.

The idea for a business normally comes first, then the dreaded task of finding the perfect name. You want that name that is everything - explains what you have to offer, shows your strengths, represents your unique offering... But how on earth do you go about choosing a name that represents how great you and your services are?

When you’re coming onto the online business arena you are bombarded with all these things to do: get a great brand, build an email list, be active and consistent on social media, blog... it can quickly get overwhelming.

The feeling can leave you paralyzed with “there’s so many things I need to do I don’t even know where to start” and then you either: don’t do anything or try to figure it all out on your own, which is tough.