Posts in Business
Why You Should Steer Clear of Free Content

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

The truth is, while I had a lot of "sidelines" skill, I had no actual real "in the field" experience and that is where a lot of people, myself included, can get stuck. 

So today I'm sharing my observations on free content, why it can be detrimental to your budding business and how to deal with the overwhelm of content overload.

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10 Character Qualities You Need to Be Successful

This past week I felt like a failure.

Back in February I set a goal for myself that I would quit my day job on a certain day, do or die! Well, that day came and went this past Friday and here I am at work today, Monday morning with coffee in hand, just like normal.

So what happened? Well, several things, but mainly, it's the fact that my business isn't producing enough income to make a smooth transition. While I'm disappointed, I'm more motivated than ever to tackle this hurdle and reach my goals.

Dealing with disappointment, failure, and persistence are all part of the entrepreneurial ride and they're emotions I've had to live with since I started by business about 15 months ago. 

Along with an optimistic outlook and determination, I've complied a list of qualities that are vitally important to succeeding in your business when the going gets tough. 

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5 Surprising Benefits of Blogging

Blogging is kind of like exercising. It’s a great for your business’s overall health and has some surprising benefits that you may not know about.

While I’ve been consistently blogging for over a year I still don’t consider myself a blogger. I just view blogging as a way to keep my business healthy, moving forward and further establish my expertise.

Blogging isn’t just great for establishing credibility and showcasing your expertise though, there are some more benefits you may not know of, let’s dive into five of the major benefitstoday.

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How to Effectively Use Your Greatest Resource

Solve this riddle:

It's our most valuable commodity
Here the playing field is the same,
Day by day we lose more and more
But if we invest in it, we gain.

If you know what it is, it's true. This is the most valuable commodity we’re given, more than money, more than popularity, even more than personality. If you know how to use this one resource, and use it wisely, you’ll be the most successful person in the room.

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The Creative's Guide to Marketing

Let’s talk marketing, more specifically, let’s talk about your marketing PLAN.

 If you’re like me, you’re probably thinking, uh, marketing plan?! What’s that?!

 Let me tell you, I was in the same boat. Just weeks ago I had no idea what a marketing plan was or that you needed one. And I was thinking, Oh crap! Another thing to add to the to-do list! *cue the sobbing emoji. 

But, let me tell you something, it’s gonna be ok. Today I’m going over some simple ways to market your business and some best practices. So let’s dive in!

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A Skill You Need to Master to Make Sales

A lot of us started our businesses with passion, excitement, and little-to-no-knowledge of selling or the words that help us sell. Yep, I'm talking about copywriting.

If you’re thinking, how is copywriting relevant to me? then stick around, cause you’ll find that the copy on your website (or in your marketing materials) is without a doubt the cause of a yawn-worthy site or being booked out for weeks or months. 

It’s time to step up our copywriting game and find out how we can use our words to do the selling for us. 

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The 6 Essentials When Starting Your Business

When you first step into the world of online business it can be overwhelming, to say the least. There is so much you “need” to do, or “should” do when you have an online business.

I want to encourage you, if you are just starting out, congrats to getting this far –but don’t get distracted with all the “shoulds” cause trust me, there’s a lot.

One of the things you may think is necessary to invest in, is branding. As a brand designer, having a polished, professional brand can really take your business to the next level, but it’s not the most important thing when you’re first starting out.

Let me share with you 6 things I have found to be the most important and necessary when starting your business.

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4 Strategies for Getting Over Perfectionism

Have you ever listened to the podcast Entrepreneur on Fire? In case you haven’t, John Lee Dumas interviews successful entrepreneurs and one of the questions he asks is what their biggest weakness is. To my surprise, many of them say that they’re perfectionist tendencies are their biggest weakness. For one, thank goodness I’m not the only one who struggles with this! And, for two, there is hope for us perfectionists!

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