Proven Strategies for Podcast Success with Kristin Quiroz Bayona

Apr 2

About the episode:

Are you considering giving your podcast a fresh look or feeling eager to finally dive into the world of podcasting? I'm excited to let you in on my conversation with Kristin Quiroz Bayona, an absolute genius at breathing new life into podcasts and strategizing their success. Reflecting on my podcasting journey, I realize how much Kristin’s work influenced my decisions for my own podcast's direction and growth. Kristin's got an incredible talent for making a podcast click. Throughout our conversation, she highlights the importance of keeping it real, how to create deep, meaningful connections with your listeners, and the clever ways to position your podcast in this big, buzzing industry. Join us today to hear how you can craft your unique voice and help the vision for your podcast take flight.

Takeaways:

Get your podcast off the ground smoothly with some smart planning and pro tips
Lay a solid foundation for your podcast with clear branding, and stay consistent in what you say
Make your podcast more engaging by sharing genuine stories and connecting with your listeners
Bring guests to spread the word about your podcast and increase your influence
Grow your podcast by focusing on your specific niche and building a community around it
Working on yourself to boost your podcast's growth and success
Change up your podcast's direction thoughtfully if you need a refresh or shift
Use expert podcast strategies to get your show out there and seen by more people

About Kristin and free resources

Kristin Quiroz Bayona is a Podcast Rebrand & Relaunch Strategist who helps entrepreneurs, creatives, and coaches reposition their podcasts for their next stage of business and visibility.

Connect with Kristin:

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RuthAnn Rafiq
Hello, hello, welcome back to the show. I am very excited because today I have Kristen, who is the host of Podcasts and Amplify with me today. And you might not know this, but when I was doing research for my own podcast, last summer, Kristen's podcast was the one I was binging for help and tips on how to get my podcast launched and off the ground. And it's really exciting that we're talking because she's actually gone into a rebranding for podcast space. And so I'm so excited to talk to her about this process and how she's gotten to this decision and how she's helping her clients now. But Kristin Quiroz-Ballana is a podcast rebrand and relaunch strategist who helps entrepreneurs, creatives and coaches reposition their podcasts for the next stage of business and visibility. Kristin, welcome.
Kristin Quiroz Bayona
Thank you so much for having me.
RuthAnn Rafiq
I'm so excited that we are talking about this topic of your shift in your own business for rebranding your podcast. But we're also going to be talking about the importance of having a podcast, getting it off the ground, why this is such a good form of marketing. And we're going to talk about kind of some of those starter things when it comes to a podcast, because maybe some of you out there are wanting to start your own podcast.
And as someone who has recently done so, I think it's a great move, but I can't wait to talk to you who's a seasoned professional about podcasting and everything. But let's start at the beginning. Let's talk about when you got started. How did you get into podcasting and helping your clients launch their podcasts?
Kristin Quiroz Bayona
Yeah, so I had been in corporate for about 15 years, communications, marketing, PR. I'm kind of a dabbler, but I was kind of feeling like, oh, this isn't, I don't think this is the right fit long-term, at least not in that iteration of how I was operating in corporate. And so I decided to step away and I discovered podcasting. I was actually blogging first and I realized how solitary it was and while I am an introvert and I do love my alone time, I was I still do like that one-on-one connection and I loved podcasts first because I really loved seeing myself through other people's stories and I think that's such a powerful way to connect with people.
And then that other aspect of that one-on-one connection, that's so powerful. And I thought, oh, I can do this. So in 2020, I started my first podcast, which was actually a travel podcast. I started it in the middle of the pandemic when no one could travel. And I thought, well, if we can't actually go anywhere, then maybe we wanna hear about our past stories. And that emphasis there was not just stories of travel, and voices that was really important to me at the time. And it's actually continued through to my next podcast, which became podcasting amplify, where I focus more on helping small business owners to launch their podcasts. I have guests on to talk about business, personal growth, because I think those two really go hand in hand. I think you can't be, your business can only be as big as you see yourself, right? So they are such an integrated piece of the puzzle. And so, yeah, I realized that I could have a podcast myself went through all those nervous feelings and I could use all of that comms background to really help other business owners, particularly purpose driven business owners and help still amplify underrepresented voices through bringing them on the podcast and also helping them launch their podcasts.
RuthAnn Rafiq
So good. And I love that you said in the beginning when you were blogging, it felt really solitary. And I can attest to that I definitely was blogging a lot in the beginning. And it can feel really alone unless people are making comments, which they used to comment a lot back then. But they people don't really read. Maybe they do. Maybe they read blogs still. But I feel like it is so almost like shooting into the void a lot of the times. And I do feel like a podcast is so much more intimate. You do feel like you're having a conversation with one. Whenever I'm listening to podcasts, I feel like they're talking directly to me and I really enjoy it because it does feel so intimate. And I do invite my listeners to reply to me in, you know, on Instagram, or they can email me or something. So you can build that community because I do think that is important to kind of hear the feedback of your listeners and that kind of thing. But how do you build community, you know, in your years of experience, how do you go about building community and hearing feedback about how your podcast is going?
Kristin Quiroz Bayona
Yeah, I think the most important thing is to really start with that clear why, you know, really, really being connected to that because that's going to inform everything you create about your podcast. And so if you can bring that deeper meaning and then also your authentic self, right, they all kind of work together, then you're creating content that's really going to connect with the right people and it's going to attract and invite in the people that you wanna have in your community. And I think that piece is really important because there are a lot of podcasts out there, right? There are very, very many, and it is a crowded space. And I really think the more unique you can be, the more specific you can be and clear about like who you're talking to better because I think also the power besides being an intimate medium to express ourselves, podcasting is also it's great for niche audiences, it's great for, you know, nuance is really important and we can't always, that can't always come across in certain platforms, you know, an Instagram video post that, you know, someone watches for a few seconds doesn't have the same level of nuance that a whole episode of a podcast does. So it's a huge opportunity to put those things forward that make other people, help other people feel connected to you. So that part of building community and connection are so, so important. And so I think just really being authentic, showing the sides of yourself that people can say, oh, I see myself in her. I feel more like less alone and more part of that community. And then of course, you use your channels to write, engage, and start those conversations off the podcast, because obviously, it does feel like we're talking to people, but we aren't right, they can't respond to us in real time, typically. So then you use those other places, you know, to engage with them and seek feedback.
RuthAnn Rafiq
So I have a question and I feel like I have an idea of what it could be, but I think the thing is the podcast space is getting very crowded. I feel like everyone I meet has a podcast or they're launching a podcast or it's something they want to do. And so do you think it's still beneficial to have your own podcast when the space is getting so crowded? And how can you grow a following when...
Kristin Quiroz Bayona
Mm-hmm.
RuthAnn Rafiq
people are listening to maybe a dozen podcasts or more.
Kristin Quiroz Bayona
Yeah, I think that's one of the things that I hear a lot that is a little bit of a pet peeve. And some people say it in a very, I don't know, like not nice way. Like they're kind of like, oh, who needs another podcast? Right. There's so many. And I, and that's not how you're saying it, but that's how I hear it from people a lot. And, and that kind of, it definitely rubs you the wrong way because there are, I mean, how many billions of people on the planet and how many podcasts are there?
RuthAnn Rafiq
So.
Kristin Quiroz Bayona
You know, there's a podcast for everyone, and especially because podcasting is a total voluntary activity. So if you don't want to listen to another podcast, then you simply don't have, you can opt out, right? Like you don't even have to opt into that. And I think that there's so many voices that still need to be heard like 100% believe that. And so to say that we have enough voices out there ready essentially, I just don't believe that's true. I think we still need to continue to foster voices that we're not hearing. And I also think your voice is powerful. And if you have an opportunity to use it and you have something to say, I don't think you should let anyone, or kind of tell you that you shouldn't or make you feel like there's already too much. Look, there's already a ton of content on all platforms. So it's, I think the onus is on us as consumers to just be very specific about, you know, how we engage with that content, how we consume it. I think for people who really want to sort of stand out and grow their podcast, you know, amidst the SIA podcast, I do think that you have to have a differentiator and not in a gimmicky way. You just have to tap into what makes you different from everyone else and or add a layer of specificity that's really going to and like not be afraid of I hate the word niching down but it's really speaking to that person, that ideal listener in a very like way, direct way that they know, oh, that's exactly what I need. That's exactly, oh, she's speaking to me. That's where it gets, I think really important to just tap into those things that, it could even be like, for example, I have a podcast for um, coaches who are in the yoga space, who, I don't know, live in Montana. Like it could be very specific. And if you nurture that community, then you're going to have success. And I think it's also defining what success looks like for you.
RuthAnn Rafiq
Yes, I agree with so much you just said. And I think going back to what you were saying about the crowded space, there's billions of people on the planet and there's definitely the ratio for podcasts to people are a lot lower. So I think I think there is a podcast for everyone and people will connect with other people's stories in different ways. And I just feel like if you can share about your experience, share about, you know, valuable content, share valuable content, people are going to get, you know hopefully, they can make a real change in their life or their business for the better. And that's like contributing to people success, the success of your own show. So I think it's so important to think of, and I think of this is the same way as you do towards podcasts, I feel the same way about small business. Like because there's a whole bunch of other brand designers out there like me, does not mean I shouldn't be a brand designer just because there's other people doing great work out there too. So it's like, you know, everyone has a skill, everyone has something to contribute and offer. And there's so many people that could benefit from that. And so I just think there's always space for everyone else. And there's, you know, you just connect with different people in different ways. And there is always room, I think.
Kristin Quiroz Bayona
Yeah, I agree. And I like that sort of correlation too, because you're right. I mean, there are plenty of other podcasts strategists out there, right, but we all do things in our different ways. I think the latest number I read about how many podcasts there are out there was 150 million some crazy number like that. But I think those are registered, the difference between registered and active is very significant because a lot of people will start, a lot of people will start their podcasts and then just after like two, three episodes, not continue to have them. So, but still the numbers, you know, just looking at the number that might seem like, oh wow, so many, but then you have to dig down and be like, well, how many are actually publishing episodes and then how many billions of people are on the planet. So, yeah.
RuthAnn Rafiq
Yeah, I remember hearing about a stat that, and this was maybe six months ago, so I don't know, this probably is not relevant anymore, but I thought it was like in the 350,000 active, but I don't, that sounds extremely low now. If you say 150 million, that could be right. But yeah, so I'm...
Kristin Quiroz Bayona
But if it's active, I think the number is a lot lower active. But don't, anyone listening, don't quote us on these numbers. These are like off the top of my head, things I've seen, so.
RuthAnn Rafiq
Maybe.
RuthAnn Rafiq
That's right. So when people, I'm just gonna like go off on a tangent really quick, because I'm curious what you think. So when people are taking a break, so active I'm assuming is weekly or is that bimonthly or like how active is active?
Kristin Quiroz Bayona I think it's whatever cadence you've committed to. Yeah, so if you did three and then it's been a year, published three episodes and it's been a year, then that's not technically active, right? Yeah.
RuthAnn Rafiq
Oh, I see.
RuthAnn Rafiq
Makes sense. So if you are going to do seasonal, like is that a cadence that you recommend maybe? So I personally originally wanted to do seasonal and I think I am still going to do seasonal, but my season started in September and I'm going till May. So it's kind of like a longer season, I guess. and then I'm taking the summer off. That is the plan. Don't quote me on this, but that is the plan I'm thinking of right now. And then I would come back in September again, September, October. So that's kind of what I'm thinking it will be. And do you recommend people do seasons or do you recommend them to continue on, even if it's like, you know, like, what is it? Batching ahead of time. And so you have a lot of content, so you're not gone for a long time. What do you recommend with that?
Kristin Quiroz Bayona
So I do seasons for my podcast. I love seasons because, you know, my whole approach to anything I do, podcasting especially, and how I coach my clients is, you know, you really have to honor your capacity, number one. And I started doing podcasting because I love it. And I never wanna get to a point where I feel burnt out by it.
And I'm also creative and I think a lot of business owners can relate to that. You know, I think a lot of us tend to have that creativity component to what we do. And for me, it's important to have breaks to step away so that I can recharge, come up with new ideas. I see my podcast kind of, I guess how I see myself is my intention is that I will evolve it every season.
Sometimes I put in a new signature question. Sometimes I change the format slightly. Sometimes, you know, like different things come up, but I can't have those learnings and sparks of inspiration if I'm constantly doing them. Now that's not everyone. Some people can just go straight through, do their podcasts. I though do encourage seasons if you're someone who's juggling a lot your family, your kids, you know, I think it just puts in a framework that make it's going to make you help you feel successful in podcasting, right? It's going to help you like keep going and know like, okay, I'm going to go through my season goes, I take a break on summer months and winter months. So I know that okay, I'll pause, you know, after this amount of time. So there's no harm in doing that when it comes to your downloads and things like that. As long as you publish an episode every, I believe it's three weeks.
Kristin Quiroz Bayona
So Apple's algorithm will sort of ding you if you don't. So what I do in between that time is I pre-record and I put them as quote unquote bonus episodes. And they can be like super short, like 10 minute tip episodes, or I think once one break, I did a takeover episode for one of my clients. She just launched her podcast. I was like, hey, perfect. Just slide right in there and I don't have to create anything.
But it's an opportunity to get creative about how can you fill that space when you're gone, still publish something, but have it be scheduled and something you don't have to think about.
RuthAnn Rafiq
That is such a great idea. And I will definitely take that into consideration as I am planning my own time off. And I would love to transition now to talking about rebranding for, and rebranding podcasts specifically, how you help your clients, you know, reboot their podcasts and stuff. I'm so excited to talk about this. So I help my clients with rebranding their brand and their website. And so this is so cool that you are a rebranding expert for people who are rebooting their podcasts, they're coming back to it. Maybe they started a while ago, they lost the spark, you know, that kind of thing and you're helping them get it back out there. So I'm so curious to hear like why people
When is the time to reboot your podcast? And yeah, tell me a little bit about that. Like when is the time to reran versus relaunch a podcast?
Kristin Quiroz Bayona
Sure. So rebranding can happen when, you know, a lot of us entrepreneurs, we tend to pivot a lot. You know, we tend to, we're fast movers and that's kind of why we're entrepreneurs, right? And that can happen. I know it's happened for me several times in my business. And if you have a podcast,that's sort of focused on one area, and it's working for your business. So I help people who have business podcasts specifically, and then you're pivoting your business while your podcast needs to match, right? And so I help clients to get those two things together, get those two things aligned, because the podcast is really a great content marketing piece. And so if it's gonna be used direction in your business, then it's really important that it all aligns. Sometimes people, like a client I worked with, she had two different offers and they were very different but they're both promoted on her website but we decided to merge them because I was like this is too confusing and actually it's more powerful if you combine to both of them. So merging your offers, sometimes people will lose a co-host.
You know, maybe that co-host is going in a different direction and they need to, um, I've had a client who's had that situation too. She was like, now this is my podcast and I'm, the business is still aligned, but it's more about me and I want to, you know, put that forward more and tell people about it. Um, and then another reason is, uh, yeah, the people who started podcasting and maybe they didn't quite know what they were doing or they want someone to help them get it more polished.
Or they started it and they just felt like it was too overwhelming and they weren't super connected to it and but they know that still it is because I think most of those podcasters we have it kind of on our heart that like this is how I want to express myself because those are the usual people who are like they're sad that they dropped it right and it was for whatever reasons were going on at the time they just couldn't keep it going but then they know like no I really want this is how I want to you know express myself and share my uh, mission and my values and my services. So those are kind of the scenarios where someone would need a rebrand, a relaunch, a reboot, really in essence, a realignment is what happens.
RuthAnn Rafiq
Yeah, totally. I've definitely connected with a lot of business owners who had a podcast and they are Talking about getting it started again. They're like I need to get back into it. I want to get back into it I might need some help getting you know I think after having a podcast for a little while and not super long just since september But like after having a podcast it is a lot of work like you do Um coming up with the content getting the guests doing the editing for right now. I'm doing the editing
So it's just one of those things where it's like, you know, this is a lot of work. And so it can feel like daunting to also come out with like strategy or to like, I'm not sure how to realign this with my business. So I love that this is something you offer now to people. And I'm curious how you got to this point. And it might be similar to my own journey because I was working with business owners who were getting their businesses off the ground. And I, in 2023, I pivoted to really only providing rebrands to people and really marketing myself as a rebrand specialist because I loved working with people who were already established. They already knew who their ideal client was and they were ready to really look professional online, look like they had a premium offer and so I helped them in that way. And so I'm curious if our stories are similar in the fact, were you working with only podcasts who were launching?
And then you had some experience working with rebranding podcasts and then you were like, oh, is this, this is for me.
Kristin Quiroz Bayona
Yeah, so similar. So I was working, I had an offer where I would help clients launch their podcasts from scratch. And then I started doing audits, podcast audits. And I actually really started liking them where I would help someone who already had a podcast and I would go in and I would look at their podcast from artwork to growth strategies to messaging because that's part of my background as well.
You know, position it, look at the discoverability component. And I just really liked it. And I realized that part of the reason why I liked it is because of kind of like what you said, where the client is at, you know, they're already committed to this podcasting, or at least they've gone a certain time in it, right, they've invested a certain amount of time in it. That's a different client than someone starting from scratch.
And I really, so I really liked that client. I also realized when I was doing the audits, it was keeping me in my quote unquote, like zone of genius. So I am very strategic, I am very analytical and I'm creative. So it was keeping me there and it was just fun. And so I was like, huh this is what you need to listen to when you're doing your business. Like, where do you want to spend your time? And so I decided to just sort of like pivot quickly and, um, do what was really lighting me up at the end of the day was the rebrand. Um, and it was using a lot of my skills that I had from my background, like even more just in a very like specific way. Um, and so yeah, similar to your story of just finding that,trying, you know, different things, which I think is always, that's why you try things, right, because then you really know, you have the data to support like that change. And I think it helps you pivot faster.
RuthAnn Rafiq
I love that and you wouldn't have gotten there if you weren't working with a lot of clients doing launching and then doing audits. And so I feel like sometimes people are like, I'm not sure if I will like this or this, I'm not sure which one to do. And I say, just do it. Choose one, choose both, do it and see what you like more and really follow that passion because I think that really fuels us and helps us keep going. And so we don't feel stagnant, but also like we have that, like it energizes us. Like we just, we want to keep going. Like there's no way we would quit this. Like why would we quit this? We love this so much. So I think following that passion is really important. And I love that you, you know, really sense that when you were doing these audits. And that's the beautiful thing about adding in these little components to our business. Maybe it's a, a new, smaller offer or something like that, but it's, you know, giving yourself the opportunity to try new things and see if like maybe I could branch this out in my business. Maybe I can use this in a different way or, you know, bring out another side. So I love that.
Kristin Quiroz Bayona
Yeah, that's such a great point of trying, you know, doing that, that is so important, um, should collect that information. I always say data, right? Because it's simply what it is. And you just make so much more informed choices when you have that information instead of like you were saying, like kind of staying in your head a bit and wondering and going back and forth. It's I do that a lot and I have done that a lot in the past. So now I know like, okay, Kristin, just do it.
Like just do the thing and don't waste your time on that hamster wheel of indecision.
RuthAnn Rafiq
You and I both. And I'm sure so many of our listeners can relate for sure because it's just so easy to, and I can go off on a tangent on this, but like it's so easy to wanna perfect something or like, oh, it's not perfect. Oh, I'm not like the expert enough to do this. I know when I started my podcast, I was, the first few episodes, I was just so, it was cringe-worthy, of course, because that's how it is when you're getting started. And it's like, you know, I could have put it off and stuff and I could have.
I had a deadline, I had people. So I also had commitments that I had to fulfill. And so it was one of those things where it's like, okay, it's just now or never basically. But I think the sooner you can start that thing, the better you're gonna get at the thing, whatever the thing is. And if it's podcasting, the sooner you can practice interviews, the sooner you can do more solo episodes, the better you're gonna get. And it's gonna take time and you're not gonna be where you wanna be when you first get started. And I think that goes into
rebooting your podcast as well. Like, you know, if you are having all these thoughts of like, oh, I really would love it to be this way, and this is how I see it going, then do it. Like, you know, make that first step, you know, get a podcast audit. And I think that's such a good way to do it for people because you can, you have that outside perspective similar to the work with my clients. It's so nice to have that bigger perspective so I can see the whole thing. And sometimes it's just so hard to see it when you're in it.
And so I love that you offer that to people and that can really help them get clarity so they can move forward.
Kristin Quiroz Bayona
Yeah, you touched on a important part of being a business owner is cutting down the time. You know, I love being a collaborator with my clients, a thought partner. And I mean, we know from working with other people in our business, how much faster things get done when you're like, Oh, I have this person who already has this knowledge. And oh, I don't have to spend months doing it. I can spend, you know, a couple weeks and have that confidence. You're not, you know, like Google can only take you so far. I really can. And so, yeah, that's how I like to work with people is just being very...
RuthAnn Rafiq
Yes.
Kristin Quiroz Bayona
collaborative and understanding who they are, what they want their brand to be, how they want to show up. And I think a question that I think is really powerful to ask yourself, if you have a podcast and you're thinking about rebranding or maybe you don't have a podcast yet.
Or you kind of ghosted it. A powerful question that I ask in one of my workbooks is, who do you, how will podcasting support who you wanna be? Because It is vulnerable. It is a like just uncomfortable thing. And it's like, just let's get to the heart of it, right? If we're feeling like it's not, it's out of alignment or we're just having those feelings about having it out there again, because we stopped doing it, just kind of think about that bigger, what does it mean? Not only for your bigger company mission, but like for who you will be after, like you said, put those quinge worthy episodes out, did the solo interview, did the, or solo episodes, did the interview, like, who are you now? Like now you're like a freaking podcaster and you have so much more confidence, right, to keep going and be that like next level version of yourself. So it's like up leveling your podcast.
There's a lot of upleveling you can do with yourself in the process. Kind of like what I was talking about earlier with your business only being as big as you see yourself. You can apply that similar idea of, yeah, if I do that and put myself out there and become more visible, what does that mean about who I get to become?
RuthAnn Rafiq
Absolutely. And that so ties into what you were saying in the beginning about how personal development and business go hand in hand, which I could not agree with more. I just feel like when I got into business all those years ago, I thought I didn't know anything about personal development. I was like, you know, completely new to my I never heard about mindset and all this stuff. And so it's just funny how much I've grown since I started my business. And I don't think you can grow your business without it personally. And so I do think that's cool that relates to the podcast as well, but I can attest to that for sure is like, you know, you just, you grow as you believe you can and then you do the thing, you put in that messy action and then you do get more confident. It's just a kind of a snowball effect. Like it all just comes together. And when you believe, take the action, do the thing, you'll get that confidence and then it'll just keep that momentum going.
Kristin Quiroz Bayona
Yeah, a lot of us are looking for evidence, right? And that's the important part of it. I know I can have a hard time trusting when I don't have it. So for me, like that messy action is super important.
RuthAnn Rafiq
Yes, oh for all of us for sure. This has been such a great conversation. So one last question before we wrap up, what is one of the most effective ways to grow your podcast that you see people not doing?
Kristin Quiroz Bayona
Yeah, so I see a lot of people not pitching themselves to podcasts that are in their niche, that are, you know, aligned, that are a little stretch, you know, like maybe they have a lot more followers or listeners than you do on your podcast, and really not using that podcast to swap you know offering to be on another person's show and because you have this great asset and so To have invite someone on and then you know leverage each other's audiences I know that a lot of people know that that's a good strategy for growing your podcast I just don't actually see them doing it and investing the time to do it and it's so So important and effective Because where else can someone? get
20 minutes, 30 minutes, sometimes more of you, your personality, your expertise. There's really no other place that can happen. And it's, you're getting in front of people who hopefully if you target your outreach correctly, who need to hear what you have to say. Like they are the people who need to have a rebrand of their business. And so I just think it's, and I get that podcasting can take a lot of time, as you mentioned, but that piece of it, of using your podcast to get on other people's podcasts or just simply pitching yourself, it's such an important part of the process. And It's really one of the best ways to grow your show.
RuthAnn Rafiq
That is such a great tip. And I have to say, it is so nerve wracking to reach out to a podcaster who has a big podcast. I recently did that with someone and I was just like shaking in my boots. I was like, this is so, that would be awesome if she comes on my show. But it's just one of those things where it's like, you don't know what's gonna happen until you put it out there. And yes, it takes time. Yes, it takes, you know, definitely effort on your part, bravery on your part such a valuable way to grow your show. I can attest to that and I just, I think that is such a great tip. So thank you so much for sharing that. Where can everyone find you and get their own podcast audit if that's something that they need to do and learn about all of your other services?
Kristin Quiroz Bayona Sure, so they can head on over to podcast and you can book a free 30 minute consult with me if you just wanna chat about your podcast, figure out what might be working, what's not, and talk about how we can work together, how I could support you. So yeah, podc is where you can find all the things.
RuthAnn Rafiq
So good, definitely check out everything that she has going on and that 30 minute free consultation can be so valuable. I know that I've done free consultations before and I've gotten so much value. So I really encourage you to do that if rebranding or rebooting your podcast has been on your mind, on your heart. So definitely check that out. Kristin, thank you so much for being here and just being an incredible guest. And I just really appreciate all of the wisdom and knowledge you brought to this episode.
Kristin Quiroz Bayona
Thank you so much for having me here, Ruthann. This was a great conversation.