TL YARN CRAFTS

branding, website design, marketing collateral

VISUAL IDENTITY

Approachable, down-to-earth, cozy.

PROJECT DETAILS

Initially Toni was just looking for a website refresh, but in the process it became apparent that the DIY brand that had been serving her for years just wasn’t holding up any more. It was time for a fresh coat of paint. We developed her visual brand to capture the vibe she was going for “comfortable bohemian” and it hit the nail on the head. After establishing the visual brand we further developed multiple pieces of marketing content including: business cards, YouTube banner, Facebook graphics, print collateral like mailer, insert, stickers, enamel pin and we also rebranded her Facebook Community, the Yarn Hive. Now, everywhere you can find Toni, you’ll see her brand is cohesive, polished, and designed to build trust.