5 Ways a Rebrand Makes You More Money (And Welcome to Season 3!)
It’s normal to wonder what the ROI of a rebrand actually is so I’m highlighting the significant impact it can make on your revenue by establishing authority, creating a no-brainer solution for your clients, and ensuring that first impressions count.
Listen to this episode now
Hello, hello, I am so happy to be with you today. If you are a past listener, welcome back. And if you're a new listener, welcome! I'm so excited you're here. So I took an unintentional nine months off the show. I recorded my last episode last year in December of 2024, and here we are in August of 2025. And a lot has happened in the last nine months.
Why a 9-month podcast hiatus and re-shifting priorities
I'm not going to go into all of it, but the long and short is I got a little starry eyed with agency goals for my business and I was headed down that path quite passionately when I realized this is not the season for me to do that. Right now I feel very strongly that I want to homeschool and I started homeschooling my oldest back in January and now we're starting kindergarten and it's just a special time that I know is going to go so fast.
And so I decided now is not the time to do the agency model and pour lots and lots of hours into the business right now. I decided to scale back once again and I'm basically a solopreneur again. I do have designers who are available to help me, but I'm doing the majority of the work again. And this is just mainly because I have about 10 hours of childcare a week. And that is the majority of the time I have. Sometimes I can go over that without my sitter like at nights or on weekends or something. But for the majority of the time, I am only doing 10 hours. And so in that case, I have just been cleaning up my processes, trying to make my business as lean and profitable as possible so I can keep my income where it's at while scaling back on hours and all that kind of thing. So that's kind of where I'm at right now. And I know I think the last episode I talked about wanting to go agency and I gave it a go. But I for now, it just feels like this is right. You know, I'm in my element doing design work, which is what I love so much. And it feels really peaceful and it feels really good. So that's kind of where I'm at.
A re-introduction if you’re new around here
But if you're new around here, I wanted to introduce myself. I am RuthAnn Rafiq, the brand and website designer specializing in rebranding with my company, R Artspace. I've been doing this since 2016. So for a long while. I started my podcast back in 2023 to talk about the behind the scenes of rebranding, what goes into making decisions to rebrand, how to maintain your brand integrity when you decide to change industries or services, how to become a high-end brand, and more importantly, how to live in integrity with your values and goals as an ambitious woman service provider. So these are the types of topics. love chatting about with my guests and in solo shows and that's kind of what you can expect around here.
As I am starting season three of the show, you can expect bi-monthly episodes sharing how to make your brand work for you, guest experts and how they've pivoted and rebranded in their own businesses, how to have an optimized website, close sales faster. And of course I really do like sharing some behind the scenes stuff of my life as well like raising three little ones, homeschooling my five-year-old and more.
How Does a Rebrand Make You More Money?
So in today's episode though we're going to go over five ways your rebrand makes you more money. And to be honest sometimes it's hard to quantify the ROI of a rebrand but these are true outcomes of rebrands that I've seen for my clients where they elevate their visual positioning and the byproduct is more sales, more inquiries, more eyes on their offer, more subscribers, and more income. So let's dive into it.
No. 1 | You become the go-to authority.
Anyone can have a website with a professional headshot. Most people do, but in order to be the go-to authority, for one, let me just, you know, obviously preface that, preface that, of course, you need to be great at your craft, have great client results and a track record of all those things. And so, obviously when I'm talking about becoming the go-to authority, you need to have all those in place. A strong presence, a strong offer, a proven offer, having clients and testimonials and all those things. beyond that, having a great business model and doing great work, you need to have a premium and engaging visual brand with expert photos and a solid brand message you repeat over and over that helps you stand out in the industry.
I think of my business coach, Anna Rapp. One of the phrases she uses in her business is “Create your happy, boring dream life on a three day work week.” And I love that so much. It's extremely specific.
And this messaging taps into her ideal client of wanting a normal, wonderful life, working less and making more. So a lot of business coaches out there I see like make, you know, seven figures in your first year, make multiple six while, you know, sipping Mai Tai's on the beach. So a lot of there's a lot of over promising in the business coaching space. And I love that Anna really brings it down to creating your happy, boring dream life on a three-day work week, which is 100 % possible.
So that's kind of an example of strong positioning and messaging that really works for you well. I'm also thinking of some recent rebrands I've done for a mindset coach recently, a health coach, an actress. After their rebrands, they look like the go-to authority because they stand out in the sea of other mindset coaches, a sea of other health coaches and actresses because their brands are colorful, vibrant, confident, bold.
The thing is you don't want to look generic or DIY or normal. You want to stand out and honestly you need to stand out because the truth is the market isn't just saturated, it's becoming more sophisticated. There are a lot more options for people and there's a lot of good options for people to choose from. So when you're in the sea of other coaches or service providers and you look like everyone else, there's nothing unique or special that helps you stand out. You're losing out on clients and income. You need to stand out from the crowd and the best way to do that is to hone in on your zone of genius. Showcase your personality in the most beautiful and authentic way with amazing photos and confidently put your offers out there with a brand message that resonates.
The key is to showcase your personality and invite your viewers into your world so they can envision their problems solved by you with a premium brand that looks like you can handle it. This is what it means to be the go-to authority.
No. 2 | You are the no-brainer solution.
So say you're a health coach and you help women in the holistic health and wellness field from skincare to meal planning.
Your ideal client is a woman and she's 32 and she's looking to feel better in her skin. She stumbles across your website. She's instantly pulled in with a vibrant colors and fresh feeling of your site. She feels energized. She feels excited like her health goals are actually possible. She finds what she's looking for which is a starter package for health coaching to review her refrigerator and her medicine cabinet. And she's excited about her upcoming 45 minute kickoff call. She pays the deposit and books her call for $500.
This is the power of a brand that's working for you. All of the pieces are there, the captivating visuals that look legit and trustworthy, the easy user experience so she finds exactly what she needs, and the messaging and copy that closes the deal with a purchase. This is a brand and website working in harmony for our health coach to be the no-brainer solution, and this is exactly how you should be positioned too. People shouldn't have to guess where to find your content or how to work with you or which program to start with. Your site should be an expert in guiding along the new visitor and make them want to learn. Stay on your site and take the next step with you.
No 3 | First impressions matter and pay off.
So quick story time. Let's say you just listed your house for sale.
and you spent money on making the inside of the house look really good. You upgraded some fixtures, you repainted, you staged the house, and it's looking amazing. But the outside of the house looks a little lackluster, and the first picture on the outside of the house does not look great. This is the first picture that you'll see on Zillow or Redfin. Shrubs are overgrown in the front, the siding is in bad shape, the grass isn't cut. It was a cloudy day when the picture was taken.
And so when you go to post the house for sale, first impression of the house is everything. If the outside of the house doesn't look attractive, people are not going to click on it or even give it a second thought to see all the things you did on the inside. This is like your brand. You've put in the work to become a premium coach. You have credentials. Your results are solid. Your audience is growing. Your offers are strong but your brand and website don't match. And if you don't have that curb appeal, people might drive past without even realizing what you offer.
Every day your exterior doesn't match your interior, you're losing out on ideal clients, opportunities, and the premium positioning you've already earned.
Instead, when you have a solid virtual presence, like your website, your social media, your marketing, your brand - when it's eye-catching, modern, and memorable, you will get people to click to learn more, to see what you're about. Especially if you're pitching yourself to podcasts or speaking opportunities or media. If your online presence does not match your brilliant testimonials or results for your clients, it's time to think about a rebrand so you can get your outsides matching your insides. When you do this, the sales cycle will shorten because interest is established quicker.
There's a level of trust that you know what you're doing and that you are the person that they are looking for.
No 4 | Stepping into that next level version with a rebrand.
There's a saying, “what got you here won't get you there,” and this is exactly how business is.
You know, when you started your business, it has probably evolved since then, but your brand website might be rooted in who you used to be.
To reach that next revenue milestone, whether that's your first multi six figures or your first million, your brand needs to reflect where you're going and not where you've been. I've seen this firsthand with clients who DIY their brand to get them to their first six figures and things are good. They're getting visible, they're getting SEO traction, they're marketing. They have great clients and great testimonials, yet they've kind of reached a plateau of income and inquiries and they just want to get to that next level.
Having a rebrand isn't just about getting new colors and a new logo and a new website. It's injecting your business with new energy, new confidence and new excitement for reaching bigger goals, getting more visibility and settling into a brand that's working hard for you without second guessing if your brand is quote unquote good enough.
You've done so much to get to this point. Now, what do you need to do differently to get to that next level?
No 5 | Your team will be set up for success.
This is a big one. I remember a client told me, I think it was two different clients actually, when they said they were wasting so much time correcting their team members, trying to get them to execute on marketing materials and staying within the brand. And they struggled because the brand was kind of all over the place.
Or their team was trying to help and elaborate for them and they were coming up with, you know, colors by themselves and fonts by themselves, which can just lead to a little bit of confusion and not looking coherent. So instead, when you have clear brand guidelines, it can make a world of difference for you and your team because everyone is on the same page.
You can delegate with ease knowing that your team has what they need to produce high quality brand assets, graphics and more. And I have to say this can be one of the biggest time wasters when you don't have clear brand guidelines and you're just guessing on what you should be doing for graphics or marketing materials. Should I add this color to the palette? Should I use this font? These questions can take up a lot of mental energy and can show up over and over again if you do not address the root of the problem which is having clear brand guidelines for your brand.
Having these guidelines can help you produce better quality marketing materials in less time and save you and your team hours each week or even each month.
So those are the five ways your rebrand can make you more money. I'll go over them again really quickly.
You become the go-to authority.
You're the no-brainer solution.
First impressions matter and pay off.
You step into that next level version.
Your team will be set up for success.
With my clients after their rebrands, they've been able to secure high level publications such as the New York Times and Vogue. They've booked five clients in their first day of relaunching their website. They've had an over six figure launch for their group program after their site launched and more.
These are the results of working with me on your rebrand and I would love to help you do the same. If you feel like your brand is lacking in energy, charisma, polish or finesse, or you just feel like you've outgrown it, I would love to invite you to learn more about working with me.
And you could book a free call with me and we can chat all about your project. Thank you so much for listening today and hanging out with me. I look forward to chatting with you in the next episode. Until then, have a beautiful day!
