Even before I launched my business out into the world in 2016 I spent countless hours trying out different web platforms to see what would work best for me. While the time I put into researching platforms and trying them out was useful, it took up A LOT of time and if I could go back I would do things differently so I could save myself from the confusion and headaches.

Branding your business, or setting up your website is a big undertaking and finding the right person to help you bring your vision to life is no small task. That’s why I’m excited to share several things you can do to make the process easier - AND you can start NOW, rather than down the line when you want your website up next week. 

Back in the day, growing your SEO sounded like something you needed to hire experts for. It was that mythical, vague thing that happens only if you have the right support, and enough money.

Have you noticed that one year in an online business is like three years in the outside world? It’s true! If you’re new to the online space that may come as a surprise. But if you’ve been here awhile you’re probably nodding along with me. Things move quickly online and that’s why a year can feel like a reeeaaalllllyyy long time. And if you’re in the online business world for more than five years you can feel ancient! (I know I do! Especially talking about how blogging used to be back in 2016).

Does the idea of reworking your website or sitting down to Canva to create an opt-in seem completely overwhelming? I understand the feeling. Making a huge improvement in our small business behind the scenes can seem so huge and so daunting that what can end up happening is putting your own small business on hold, and deciding you’ll get to it “one day.”

During the last several years, Squarespace introduced an updated version of their interface, 7.1 and they made so many significant changes, the only way to update your current Squarespace site is to start over from scratch on the new version.

I’m a brand and website designer and the clients I work with are ambitious, dive-in-head-first, go-getters and I love that about them. So when it comes to designing a website for them that works with their goals and how they operate, choosing Squarespace is a no-brainer.

This may come as a surprise, but developing a website for my clients doesn’t begin with a color palette, or with an inspiration board. While those things are a part of the process, the real magic of creating a website that WORKS is understanding and crafting a Brand Statement, and that’s what I help my clients with before we even get started on their website design. So how does one go about creating a Brand Statement? Let me show you.

I was on a lot of different web platforms before I got to Squarespace. I tried Wordpress, Wix, I've worked on Showit... it's a big world out there. Lots of choices when it comes to choosing you online home. It's a big decision. And a difficult one. But today I would love to share my experience with my favorite web platform to date: Squarespace.

We all want more traffic to our website. Perhaps it’s to get more loyal readers to our blog, or sell the products in the shop, or get more inquiries with our services. And the truth is, in order to get our business to where we want it we need more people coming to our site to view what we have to offer.

Improving Search Engine Optimization is one of those elusive elements we all want to do but sometimes we just don’t know the steps to take to actually do it. Well, let me tell you, if you have photos anywhere on your site or blog, then this post is for you.

Whenever I'm in certain Facebook groups, I can count on hearing the people asking questions about which platform is best for their business. These comments can be, "which platform is the best for starting out?" or "Should I start with Wordpress?" and the classic, "How do I know which platform is best for me?"

For a lot of us, our website is the gateway for people to hire us. It’s our welcome mat, inviting people into our “shop” or our space so they can view our products, services, get to know us, see our work, and (hopefully) hire us. But what if…