My Process for a Styled Brand Photoshoot

Styled brand photography is high-quality photos that represent your brand or business. Today I'm showing you a behind-the-scenes look into the steps that go into a styled brand photoshoot and I'll show you a recent project that I completed that is one such shoot.

Recently, I've been working with makers and artisans who sell products and while crafting a brand photoshoot involves a model to show off the product, I focus the shoot around the quality, look and feel of the product as well as the brand itself. 

Hopefully, today's post will shed some light on the ins-and-outs of a styled brand photoshoot if you're curious or if you just want to see some beautiful photos, it's all here.

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4 Ways to Make Your Brand Memorable

If you're a designer, maker or photographer, you know that there's a lot of competition out there.

It seems like everyday there are more and more options for customers to buy from or work with someone else doing something similar to what you're doing.

So how does one stand out from everyone else in their industry, make a true impact and have a brand that's memorable? 

Let me share 4 ways you can have a memorable brand and one that can help you get noticed in our ever-growing industries. 

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Why You Shouldn't Stress Out as a Side-Hustler

As a side-hustler myself it’s easy to feel “behind." Or maybe, more like you’re not making traction fast enough.

For instance, if you scroll around on Instagram or in Facebook groups you’ll see posts like “I've just had my business for 2 months and I'm already going full-time!" or celebratory posts such as those, which is all well and good but from my perspective can make me feel a little discouraged, if I'm being honest.

What I’ve discovered is, as great as it is to reach your goals quickly, there’s a lot to be gained and learned in slow-moving growth.

I would love to share my experience of slow growth and why I’m learning to embrace this way of thinking.

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3 Must Haves for Excellent DIY Photography

When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough.

Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.

If you've had the same rude awakening–you thought DIY photography would be easy but you find out this is a lot harder than it looks –then I would love to share 3 tips that I've learned the hard way when it comes to taking your own styled photos.

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How Photos Affect SEO and 4 Steps to Fix it

Improving Search Engine Optimization is one of those elusive elements we all want to do but sometimes we just don’t know the steps to take to actually do it.

Well, let me tell you, if you have photos anywhere on your site or blog, then this post is for you.

Let me break down 3 major ways that photos play a vital role in your online presence, specifically on your website and how you can improve your SEO by doing a few easy steps that will boost SEO optimization and web performance.

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A Key Ingredient to Accelerating Your Product-Based Business

As of September 5, 2017, there are 1.8 million sellers on Etsy, selling over 45 million products. That's a lot of buying and selling going on JUST on that little, OK, big platform. 

It's a busy marketplace and if you're a seller on that platform, it's probably hard to be heard over the throng of all the other product-makers. 

But, I have great news for you, there is one, sure way to get noticed that will not only set you apart but have customers notice you immediately and potentially buy from you faster.

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Practicing Grace

A lot of the creatives in our industry champion grace as a tagline but it's harder to put into practice than you would think. For me anyway.

Do you feel "behind"? Or like you should be further along than you are now... or that your following should be bigger? Or your email list should have more engagement... ?

If you feel any of those things, you're not alone. I think it's natural to want to improve but when you're constantly down on yourself with where you're at, maybe things need to change. And that's where I find myself.

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Why You Should Steer Clear of Free Content

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

The truth is, while I had a lot of "sidelines" skill, I had no actual real "in the field" experience and that is where a lot of people, myself included, can get stuck. 

So today I'm sharing my observations on free content, why it can be detrimental to your budding business and how to deal with the overwhelm of content overload.

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