Brand Reveal for Rose Costello

After our initial inquiry call to discuss branding for Rose's business I knew it was going to be a challenging project. But I was up for it.

Reason being, was because of the nature of Rose's business. Rose offers a complex, hard to pin-point service (a category all her own, so-to-speak) so designing a brand to encompass her service was delightfully difficult.  

But along with the creative challenge, the final result was something both Rose and I loved.

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Brand Reveal for Romancing Yourself

My favorite things about working with branding clients is bringing their vision to life. Most of the time, my clients have a clear vision of the vibe and style of their brand and they know who they want to attract. But they just don't know how to get there with their visuals.

And my holistic coaching client, was in this same boat.

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What I Learned from our European Adventure

Just 10 days ago Fawad and I were enjoying London in all it's beauty. It was a perfectly sunny day and the city was excited (the Royal wedding was taking place the next day) and we were enjoying the aromatic flavors and tastes of Dishoom restaurant. It was the culmination of our 26 day European adventure and we would be departing the next day on a 5:50 AM flight.

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Brand Photography Showcase for Belleza Mia Jewelry

One of my favorite services to offer is styled brand photography. Specifically, showing off products with models. So when Kendra reached out to me from Belleza Mia Jewelry asking for styled model photography I was thrilled.

I have had the wonderful pleasure of working with her before so I knew her mission: her pieces aren't just jewelry, they're keepsakes, treasured items that celebrate motherhood, relationships and family. And I had the wonderful privilege of turning her vision into reality.

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Why and How We're Taking a Month Off to Travel the World

Ya know, daydreams are a fun past time. But sometimes, when you write those dreams down, talk about them, then take the steps to make them happen, they actually become a reality.

I don't usually share too much on the personal side but I want to share this with you. Not to brag. Or make you think "must be nice." I want to share this because making your dreams a reality IS possible and hopefully I can encourage you with my story, that YOUR dream is possible too. 

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10 Reasons Why Squarespace is the Perfect Platform for Your Creative Business

I was on a lot of different web platforms before I got to Squarespace. I tried Wordpress, Wix, I've worked on Showit... it's a big world out there. Lots of choices when it comes to choosing you online home.

It's a big decision. And a difficult one.

But today I would love to share my experience with my favorite web platform to date: Squarespace. There are so many reasons why I love this platform and hopefully you can get some insight to how this platform may be a great choice for you.

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5 Effective Ways to get More Website Traffic in 2018

We all want more traffic to our website. Perhaps it’s to get more loyal readers to our blog, or sell the products in the shop, or get more inquiries with our services. And the truth is, in order to get our business to where we want it we need more people coming to our site to view what we have to offer.

Getting traffic to our site is something I get asked about and I decided I wanted to share what I’ve learned with my own site in hopes that it can help you as well.

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The Design Partnership Process

Last year, as I went from one branding client to another, I felt.. like I was somehow doing my clients a disservice. Don't get me wrong, my whole process is to set my clients up for success. 

But as I would walk through their website tutorial during our last week of working together and loading them up with PDFs on how to market and use their brand on a day to day basis, I could sense that they were not just excited, but they were overwhelmed. 

I wanted to find a way to help my clients bridge the gap between completed branding to launching their new course, or making their first hire, or growing their business like they wanted. They needed help. But perhaps they weren't ready for making a full-time–or even part-time hire. They needed someone else. Someone who understood their brand, who specializes in visual marketing who could help them reach that next level while saving them time and energy as they pressed on toward their goals. They needed a Design Partner. 

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The Best Way to Showcase Your Product

One of the coolest ways to showcase your products is using models. I think we, as consumers, have grown accustomed to seeing thousands of advertisements a day and a sure way to help your product stand out is by using that human connection.

Back when I worked at a wedding photography studio, one of my favorite parts of the day were capturing those beauty shots of the bride and those seemingly "candid" moments of the bride and groom. Capturing those moments came easy to me and I enjoyed taking them so much.

Years later when I started my own business, I incorporated photography into my branding services. I just knew that I wanted to offer those same "beauty" style shots, except using models and showcasing products –the perfect combination of using my strengths and serving artisans and makers where they needed it most.

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