3 Ways to Get Your Product Noticed
Starting a business can be overwhelming. On top of creating a product we're truly proud of and excited about, there's all the other stuff to worry about: admin tasks, packaging, mailing, networking and don't forget the big one: marketing.
Marketing is just a term for getting your product or service out there and noticed. So how can you maximize your efforts so that marketing, along with everything else, doesn't run you ragged? Let me share with you what I've learned about marketing.
Like a lot of business owners, I started my business with high hopes of presenting my wonderful services and getting booked out solid within a month or two.
The trouble was, getting noticed was the last thing that happened.
With all the competition out there, my business was either overlooked or just looked over. I didn't have a remarkable brand and my services were "normal" branding services.
It wasn't until I plugged along that I realized I had some major and minor changes that I needed to make in order to get, not only noticed, but booked out.
1. Don't be afraid to share
When you're starting out, it's easy to feel like you're "marketing too much," or talking about your product or service too much. But don't let that fear overtake you.
You may be the only one who is marketing your business right now, so it's your responsibility to get the word out about what you offer.
And there are several ways to share:
• Talk about your creative process
• Share what you're working on
• Give a behind-the-scenes peek (people LOVE these)
• Share a video with you creating (like a calligraphy piece)
• Talk about what you're excited about right now in your business
• Give updates on what's new
• Offer a discount to new subscribers
• Do a giveaway for people who share your service
The sky is the limit when it comes to marketing. So don't get caught up in the lie that marketing only has to be you "selling." It can be way less sleezy when you're genuinely excited and want to help people with your product or service.
2. Use your personality
Don’t just rely on your product to sell itself. While I'm sure it's an awesome product, YOU need to be the one to give it life.
This is something I didn't fully embrace until more recently. It's easy to 'go with the flow' of what is popular or use phrases or words that you wouldn't normally use. But try to restrain from common phrases and say things how YOU would say them. This is using your personality.
The reason this is important is because building your business around YOU allows people to get to know you and love you.
This also gives your business longevity. If you build you around who YOU are instead of the product itself, then you will have created a thriving community who cheers you on, loves what you’re doing and will be committed to what you produce.
Apple is a good example. They have created such a loyal fan base built on their ideas, their passions, and their individuality, that it’s more than a product. It’s almost like a cult and when they produce anything new, they’re likely to have loyal fans lining up, preordering and remaining ever loyal to the brand.
So use your personality, share your passions, build community and be generous with your knowledge of your industry.
3. Use great photography
This is a big one. One of the main reasons people will stop scrolling is they are drawn in by the visual representation.
Once you have someone's attention using a quality, professional photo, THEN you can do steps one and two that I talked about: share your product with your distinct personality.
But the first step is to drawn them in.
The good news is, nowadays is you can achieve professional looking images even if you’re not a professional photographer. There's a lot of things I could go into about photography like lighting and knowing your camera, that's why I made a valuable resource to help you make the best use of your DSLR.
But the main thing you want to be thinking about is to take a step back and ask if the photos you're putting out there make YOU want to stop scrolling. If yes, then you're on the right track and keep doing what you're doing. If no, then maybe you can learn a few tips and strategies for upping your photography game.
I hope you found these tips helpful. I would love to hear what you think about this post!
Do you struggle with getting your product noticed?
Would you add anything to the list that's helped you before?