When I used to envision a dream photoshoot, I would think of a street-style shoot in the city, with cool products (like handbags) and a model. And low and behold, I had the opportunity to do my dream shoot!
Marissa came to me needing photos for her handbag line that will be launching in the fall and I was delighted to partner with her create beautiful images for her brand.
Something that could have seemed like a problem, was that she lives in New York City and I am in Kansas City, but with great communication and visual direction planning we brought her vision to life while being hundreds of miles away.
1. Visual Direction Planning
Every project I do, whether it's brand identity or a photoshoot, starts with an inspiration board so I can understand the style and feel of what my client is going for.
I call the Inspiration Board process Visual Direction Planning because it better communicates what this step entails.
Marissa wanted a street style look and so she gathered all the inspiration of what she was going for on a Pinterest board and shared it with me.
All the photos she pinned were casual, candid and highlighted the handbags naturally. She shared the board with me, and after looking it over, I was even more excited to get started because I loved the feel and vibe of the photos she chose.
2. Clear communication
With every project I clearly communicate the process, and in this case, it was even MORE imperative that we communicate the details of the shoot since my client wouldn't be there on the day. I made sure we were on the same page from how each outfit would look to which model we would hire.
Clear and honest communication is one of my main values because I find it vitally important that we understand each other so I can deliver something that my client is sure to love.
Marissa and I communicated about shipping the bags to me, as well as shipping the outfits, which model to hire, the location and the weather on the day.
In my book, there's no such thing as over-communication. It just means you better understand each other and know the other's wants and needs.
3. The day of the shoot
The weather on the day of the shoot was wonderful! The shoot lasted for 2 hours and I photographed several bags with multiple outfit changes.
It was truly a dream shoot for me. I hired Elena Cox as my model and I was thrilled to work with her.
And my wonderful husband came along and snapped some photos of me working away.
4. Review, edit and present
After the shoot I reviewed all the photos and selected the best ones. In the case of Marissa's project, I chose 20 photos.
The editing process takes the most time, but in this case I thoroughly enjoyed editing each one.
Marissa and I were both so happy with how they turned out.
Model: Elena Cox
Styling: Marissa Metcalf
Purses: Covet the Bag
As you can see, there's a lot of planning and preparation that goes into a brand photoshoot, not to mention coordinating one with an out of town client, but it can absolutely be done - and done beautifully!
If you've been on the fence about brand photos for your product-based business, know that you can always hire your dream photographer, even if they're states away. It just takes thorough communication, flexibility and trust.
I would love to hear what you think of the shoot!