Posts tagged New Business Owner
Answering the Question: What is Branding?

Having a brand for your business is so important in today’s market, but WHY is it so important? And, let’s take a step back, what IS a brand? And HOW does it move your business forward?

I’m diving into all these questions and more with real world examples, best tips, and what you can do next to build your brand, attract ideal clients and book out your service.

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My Top 5 Tips for Growing Confidence In Your Business

Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty. 

When I started my business, confidence was the last thing I had. Oh how things have changed, it's been a long time in coming. I would love to share with you my top 5 tips for how to develop confidence in yourself so you can shine in your business.

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Why You Shouldn't Stress Out as a Side-Hustler

As a side-hustler myself it’s easy to feel “behind." Or maybe, more like you’re not making traction fast enough.

For instance, if you scroll around on Instagram or in Facebook groups you’ll see posts like “I've just had my business for 2 months and I'm already going full-time!" or celebratory posts such as those, which is all well and good but from my perspective can make me feel a little discouraged, if I'm being honest.

What I’ve discovered is, as great as it is to reach your goals quickly, there’s a lot to be gained and learned in slow-moving growth.

I would love to share my experience of slow growth and why I’m learning to embrace this way of thinking.

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Why You Should Steer Clear of Free Content

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

The truth is, while I had a lot of "sidelines" skill, I had no actual real "in the field" experience and that is where a lot of people, myself included, can get stuck. 

So today I'm sharing my observations on free content, why it can be detrimental to your budding business and how to deal with the overwhelm of content overload.

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Content Marketing for New Business Owners: What it is and why it's important

When you start your business, you know that content marketing is important, but you may not be sure how to go about it. Or, quite possibly, you didn't know that it was a thing.

Well, let me be the one to tell you, content marketing is one of the most important and valuable ways to find customers and sell your product or service.

But which platform should you promote on? How often should you post? What should you write about? And why is content marketing the best way to promote your business?

All these concerns are questions I had when I was first starting out, so I would love to walk through step by step which platforms are best to promote on, why it's important, what to write about, and how to go about content marketing. So let's dive in.

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Crucial Questions You Need to Answer Before Getting a Logo

One of the biggest mistakes I see new business owners making is they think they need a logo when they're just starting out. Heck, that's what I thought when I started out too. And having a logo is important but what you really need is a game plan. A strategy.

I feel like we shy away from the word ‘strategy’ but strategy is the one thing you need for a powerful and profitable business.

If you think branding and strategy are unrelated items, think again. The essence of branding is that it’s being strategic with your visuals to usher in the right audience, to speak their language, and for your brand to represent the lifestyle you’re selling.


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8 Things to Focus On As a New Business Owner

There’s a lot that goes into starting a business. One of the main things people (like myself) get hung up on is branding and visuals. But, I'm here to tell you, it's at the bottom of the list of things you should be doing when you first start out.

I’m a brand designer, and there’s so much to be said for having polished professional branding, but I wouldn't say it's the most important thing.

I know this may seem counterintuitive for a brand designer to say that, but truthfully, there are some other things that are more important. Take a look at the list to find out what made the cut.

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4 DIY Brand Designs That Make You Look Inexperienced

I hate to say it, but not everyone can or should DIY their own brand. 

Now, before you get flustered, there is one thing you should know. I definitely am an advocate for saving money on your brand to get your business off the ground. 

But once you have established your business mission, your direction, your audience, and your offering, it’s time to get serious and hire a professional to do something they were trained to do and are comfortable doing: creating a brand that’s in line with your business voice and mission and making sure it’s not only cohesive and professional but also strategic. 

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5 Reasons to Start Your Business with a Brand

Not all businesses have a brand. Some businesses just have a logo, like some gas stations or hardware stores. Maybe even some restaurants. Businesses can survive and do well without branding.

Then why would a business even do branding? What’s the point? Great question and that’s what we will thoroughly discuss today. Especially as we head into the new year.

If you're contemplating about making the leap and invest in branding for your business, this post will go over the many benefits of having a brand and how it can set you apart from others in your industry.

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