When people ask when the best time is to get their website updated, my answer is “yesterday.” Your website is your home base, where people find out about you and your services, where they fill out your contact form, schedule discovery calls with you, and book your services. Your website needs to be firing on all cylinders to be doing what it’s supposed to be doing which is make you money.

Even before I launched my business out into the world in 2016 I spent countless hours trying out different web platforms to see what would work best for me. While the time I put into researching platforms and trying them out was useful, it took up A LOT of time and if I could go back I would do things differently so I could save myself from the confusion and headaches.

Back in the day, growing your SEO sounded like something you needed to hire experts for. It was that mythical, vague thing that happens only if you have the right support, and enough money.

Have you noticed that one year in an online business is like three years in the outside world? It’s true! If you’re new to the online space that may come as a surprise. But if you’ve been here awhile you’re probably nodding along with me. Things move quickly online and that’s why a year can feel like a reeeaaalllllyyy long time. And if you’re in the online business world for more than five years you can feel ancient! (I know I do! Especially talking about how blogging used to be back in 2016).

During the last several years, Squarespace introduced an updated version of their interface, 7.1 and they made so many significant changes, the only way to update your current Squarespace site is to start over from scratch on the new version.

Not everyone is ready to invest the big bucks for branding their business, especially when you're just working to get a consistent income stream. And I totally get that. That's why I've created a little round-up of practical ways you can make smaller investments to hold you over until you can brand professionally.

I was on a lot of different web platforms before I got to Squarespace. I tried Wordpress, Wix, I've worked on Showit... it's a big world out there. Lots of choices when it comes to choosing you online home. It's a big decision. And a difficult one. But today I would love to share my experience with my favorite web platform to date: Squarespace.